SEO
Oleg Zankov
CEO de Latenode, experto en No-code
24 de agosto de 2023
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24 de agosto de 2023
5
min leer

Cómo potenciar tu SEO | Guía

Oleg Zankov
CEO de Latenode, experto en No-code
Tabla de contenidos.

SEO optimization is a creative process that requires ongoing effort. "How does the search engine see my site? Does it understand the area I'm focusing on?" – these are important questions to ask. Remember, before real people see your content, search engines look at and sort it first. This is like how a librarian puts a Harry Potter book in the fantasy section, making sure readers find it easily.

It's interesting to note that Google sorts content by looking at the whole meaning of the text, not just separate words. So, when you're adding content to your site, it's important to understand how search engines read your content and where they think it belongs. This understanding is key to learning how to boost SEO, particularly how to boost SEO on Google, which dominates search engine use.

If you're looking to elevate your website's presence, knowing how to boost SEO rankings is crucial. This not only improves visibility but also enhances user engagement. Moreover, specific strategies on how to boost website SEO can make a significant difference in driving organic traffic to your site.

Instead of trying different things and waiting to see results, you can talk to these search engines directly today. To help with this, in the next 3 minutes, you'll learn how to use a free tool on the Latenode platform to improve your SEO adventure.

This revision ensures that your phrases are naturally incorporated into the text, enhancing its SEO-related focus while preserving its original intent and structure.

PNL de Google

There are many cloud services out there, but Google has a special system for reading and analyzing text: Google NLP (natural language processing). This tool can:

  • Understand if the text feels positive, negative, or neutral
  • Recognize names of people, places, and organizations, and their specifics
  • Analyze the structure of the text (like sentences and words)
  • And most importantly for us – classify text into content categories

With this tool, we can understand how search engines see our website's content and where they think it belongs. If you want to use the power of Google NLP now and not wait to see slow results, here's a step-by-step guide. Using it, by just entering a website address, you can see your website the way Google does.

Guia paso a paso

1. Get the API Key

You probably have a Google account. Log in to the Google Cloud Platform console,start a new project by going to the  “Resource Management” página. Haga clic en CREAR PROYECTO

Name your project and generate an ID (highlighted in the screenshot above). If you're new to the Google Cloud Platform, there's a generous $300 bonus awaiting you. With the content classification service, it's quite a hard  to deplete this bonus. Make sure to set up configuración de pago para tu cuenta.

When the account and project configurations are ready, turn on the Google Cloud Natural Language API. In the API and Services pestaña, haga clic en ENABLE API AND SERVICES.

Encuentra los API de lenguaje natural en la nube in the search bar. Click HABILITAR to activate the API.

Now, you need to make the API key because we'll use curl to send info to the Natural Language API. Go to the  API and Services Credentials part of your Google Cloud console. Click on the "Crear credenciales" and choose Clave API.

A popup will show your new API key. Save this by copying and keeping it safe.

2. Copy Template

Now, go to the Latenode platform. It's quick and easy here.

First, copy the code from this link:https://latenode.notion.site/Google-NLP-URL-Classify-Latenode-com. This code has a special script that takes text from a website, sends it to Google Cloud, and gets the sorted result.

After copying, put this code into the script editor on the platform (aplicación.latenode.com). Everything will set up by itself.

Our script is a chain of 6 modules, each doing its own job:

  1. web hook: Starts the script and sends the website link with the ?url= parameter.
  2. Convert Website to Text: Parses the site's content from HTML.
  3. JavaScript: Cleans the HTML text, removes special symbols, and limits text size.
  4. Solicitud HTTP: Sends the clean text to Google NLP and gets the result.
  5. JavaScript: Makes the data into an HTML table showing Confidence and Name columns.
  6. Respuesta del webhook: Shows the table with categories (Name) and how sure it is about each category (Confidence)

3. Modify Values 

Soon you can use this tool. But first, you need to change some things in the code. Right now, you just copied the template.

In the first Webhook part, change the URL, so the code knows to start.

Next, put your API key in the HTTP request section. After that, save and turn on the code.

And there you have it! Classify myriad websites from your browser's address bar. Just use the Webhook URL and add the website you want to sort. Visually, it will look like:

https://webhook.latenode.com/49/dev/CreateYourOwnUrl + ?url=https://apple.com

Join our low-code enthusiast Canal de discordia. We'll answer any questions about the Latenode platform (aplicación.latenode.com) and how to automate things on it.

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