How to connect Google Ads and Intercom
Create a New Scenario to Connect Google Ads and Intercom
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Intercom will be your first step. To do this, click "Choose an app," find Google Ads or Intercom, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Intercom Node
Next, click the plus (+) icon on the Google Ads node, select Intercom from the list of available apps, and choose the action you need from the list of nodes within Intercom.

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Authenticate Intercom
Now, click the Intercom node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Intercom settings. Authentication allows you to use Intercom through Latenode.
Configure the Google Ads and Intercom Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Intercom Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Intercom
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Intercom, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Intercom integration works as expected. Depending on your setup, data should flow between Google Ads and Intercom (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Intercom
Google Ads + Intercom + Slack: When a lead clicks on a Google Ads campaign, create or update the contact in Intercom. When a new conversation starts in Intercom, send a Slack message to the sales team notifying them of the new lead and providing a link to the conversation.
Intercom + Google Ads + HubSpot: When a user converts in Intercom (e.g., submits a form or starts a paid subscription), update their lead score in HubSpot using the 'Update Contact' action. Then, add the contact to a specific customer list in Google Ads for remarketing purposes using the 'Add Contact to Customer List' action.
Google Ads and Intercom integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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See how Latenode works
FAQ Google Ads and Intercom
How can I connect my Google Ads account to Intercom using Latenode?
To connect your Google Ads account to Intercom on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Intercom accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Intercom messages from Google Ads conversions?
Yes, you can! Latenode's visual editor makes it easy to trigger personalized Intercom messages based on Google Ads conversion events, improving engagement with qualified leads.
What types of tasks can I perform by integrating Google Ads with Intercom?
Integrating Google Ads with Intercom allows you to perform various tasks, including:
- Create Intercom leads from Google Ads lead form submissions.
- Send targeted Intercom messages based on Google Ads campaign clicks.
- Update Intercom user attributes with Google Ads conversion data.
- Trigger internal notifications in Intercom for high-value Google Ads conversions.
- Segment Intercom users based on their Google Ads engagement metrics.
How secure is my Google Ads data when using Latenode integrations?
Latenode employs industry-standard security protocols to encrypt and protect your Google Ads and Intercom data during integration and workflow execution.
Are there any limitations to the Google Ads and Intercom integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer is limited to what the APIs of Google Ads and Intercom allow.
- Complex audience segmentation in Intercom may require intermediate data transformation steps.
- Real-time data synchronization depends on the API rate limits of both platforms.