Square and Google Business Profile Integration

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Automatically update your Google Business Profile with Square sales data, showcasing popular items and daily specials. Latenode's visual editor makes complex conditional updates easier, and affordable execution means scaling insights won't break the bank.

Square + Google Business Profile integration

Connect Square and Google Business Profile in minutes with Latenode.

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Square

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Square and Google Business Profile

Create a New Scenario to Connect Square and Google Business Profile

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Square, triggered by another scenario, or executed manually (for testing purposes). In most cases, Square or Google Business Profile will be your first step. To do this, click "Choose an app," find Square or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Square Node

Select the Square node from the app selection panel on the right.

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Square

Configure the Square

Click on the Square node to configure it. You can modify the Square URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Square

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Connect Square

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Square node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Connect Google Business Profile

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Run node once

Configure the Square and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile Oauth 2.0

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Change

Select an action *

Select

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The action ID

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Run node once

Set Up the Square and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Square, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Square and Google Business Profile integration works as expected. Depending on your setup, data should flow between Square and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Square and Google Business Profile

Square + Google Business Profile + Slack: When a new paid order is created in Square, a promotional post is created in Google Business Profile and a notification is sent to a Slack channel.

Google Business Profile + Square + Google Sheets: When a new review is posted or updated in Google Business Profile, the review data and recent Square sales data are added to a Google Sheet for performance tracking.

Square and Google Business Profile integration alternatives

About Square

Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

See how Latenode works

FAQ Square and Google Business Profile

How can I connect my Square account to Google Business Profile using Latenode?

To connect your Square account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Square and click on "Connect".
  • Authenticate your Square and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Google Business Profile based on Square sales?

Yes, using Latenode, you can! Automatically update your Google Business Profile with special offers when Square sales hit certain milestones, enhancing customer engagement.

What types of tasks can I perform by integrating Square with Google Business Profile?

Integrating Square with Google Business Profile allows you to perform various tasks, including:

  • Automatically update your Google Business Profile with new Square product listings.
  • Post Square promotions to Google Business Profile to drive more foot traffic.
  • Trigger Google Business Profile posts when Square receives positive customer feedback.
  • Aggregate Square sales data and showcase top-selling items on Google Business Profile.
  • Send thank you messages via Google Business Profile for large Square transactions.

Can Latenode handle large Square transaction volumes?

Yes, Latenode is built to scale. Our platform can efficiently manage high volumes of Square transactions, ensuring reliable data synchronization.

Are there any limitations to the Square and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Square data before the integration setup is not automatically synced.
  • Google Business Profile posting is subject to Google's API rate limits.
  • Custom JavaScript code may be required for highly specific data transformations.

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