How Debexpert Built a No-Code Notification and Automation System with Latenode Embedded iPaaS

Using Latenode Embedded — an AI-powered iPaaS platform — the team replaced multiple automation tools and built a unified integration platform as a service handling email, push, and SMS notifications (including one-time codes for two-factor authentication), document generation, and auction scheduling.

By moving to a single cloud-based platform with pre-built connectors and APIs, Debexpert consolidated automation and integrations while enabling scalable workflow automation and future AI use cases. After migrating from Make (formerly Integromat) and consolidating Zapier, n8n, and Pipedream, the company implemented an AI-powered automation layer that supports both no-code workflows and custom logic through JavaScript and AI assistance.

Key highlights:

“We needed fair pricing, a clear interface, simple authorizations, and the ability to write code when the platform had limits. Latenode met all of these requirements.”

— Debexpert team

The Challenge: Scaling Integrations Without a Unified iPaaS Platform

Before adopting Latenode, Debexpert relied on multiple automation tools across different integration scenarios: Make (Integromat) as the primary system, alongside Zapier, n8n, and Pipedream for specialized workflows.

This fragmented setup created several operational challenges common for SaaS companies lacking an embedded iPaaS system:

• ✓Unpredictable pricing tied to executed actions
• ✓Difficulty processing large datasets inside workflows
• ✓Complex authorization processes for integrations
• ✓Maintenance overhead across multiple platforms

Make handled most automation but struggled with scale. High-volume workflows became expensive, while large data processing required complex iterators that slowed execution. Debexpert evaluated n8n (self-hosted) for flexibility but rejected it due to heavy authorization requirements for each integration — a blocker for fast operational scaling. Zapier and Pipedream solved isolated use cases but lacked the flexibility needed for complex, multi-step workflow automation across the business.

The turning point came after Make's pricing changes. Debexpert began searching for a modern iPaaS platform capable of delivering:

• ✓Transparent, compute-based pricing
• ✓A scalable integration platform as a service
• ✓Simplified service authentication
• ✓Custom coding flexibility
• ✓A future-ready foundation for AI agents and automation

Without consolidation, the team would continue managing multiple systems while paying increasing operational costs.

The Solution: Latenode as an Embedded iPaaS Platform

Latenode provided Debexpert with a unified embedded iPaaS designed for SaaS companies that need integrations and automation embedded directly into operations or products. As a cloud-based platform combining workflow automation, integrations, and AI capabilities, Latenode allowed Debexpert to migrate workflows without rebuilding logic from scratch.

Key advantages included:

• ✓Familiar visual builder for rapid adoption
• ✓Simplified authorizations compared to self-hosted solutions
• ✓Access to pre-built connectors and APIs
• ✓Built-in JavaScript execution for advanced logic
• ✓AI assistance supporting faster development

The first workflow was migrated within days. After validation, the team began moving their remaining ~120 workflows into the new embedded iPaaS system.

One of the first major implementations was a client notification automation workflow, which now:

1. 1.Notifies buyers via email, push, and SMS
2. 2.Generates calendar files automatically
3. 3.Publishes auction schedules to the website
4. 4.Sends announcements to Telegram
5. 5.Creates CRM deals for sales follow-ups

Beyond notifications, Debexpert uses Latenode for:

• ✓Automated document generation
• ✓Auction publishing workflows
• ✓Authentication messaging (2FA codes)
• ✓Operational workflow orchestration

AI-Powered Automations and Future AI Agents

Because Latenode functions as both an iPaaS platform and an AI Agents builder, Debexpert gained a foundation for future automation expansion. Using built-in AI capabilities, teams can:

• ✓Generate and optimize workflow logic faster
• ✓Extend workflows with AI decision-making
• ✓Prepare systems for autonomous AI agents managing operational processes

This positions Debexpert to evolve from automation toward intelligent orchestration without replacing infrastructure again.

The Results

Large, multi-step workflows — including auction notifications spanning messaging, calendars, website updates, and CRM actions — now run reliably on Latenode's integration platform as a service.

Debexpert continues expanding automation while preparing for AI-driven operational workflows.

“At Debexpert we built our entire client notification system on NoCode solutions. Through Latenode we send all email, push, and SMS notifications, including one-time codes for two-factor authentication, plus document generation and publishing of auction announcements to our site schedule. We needed acceptable and transparent pricing, a convenient interface, simple authorizations, and the ability to write our own code when the platform had limits. Latenode met all of these requirements, and the first workflow was migrated in a few days.”

— Debexpert team, SaaS IT Platform for Debt Marketplaces

Build Your Embedded Integrations with Latenode

If your SaaS product runs high-volume notifications, document generation, or complex workflows, Latenode provides a modern embedded iPaaS platform combining:

• ✓Workflow automation
• ✓AI-powered automations
• ✓AI agents builder capabilities
• ✓Pre-built connectors and APIs
• ✓Flexible, cloud-based infrastructure

Schedule a demo to see how companies like Debexpert use Latenode Embedded to power integrations and automation at scale.