Latenode is an embedded iPaaS for B2B product teams that need a native integration platform directly inside the product. Build integrations with low-code tools, API options, and assisted logic, then deploy customer-specific flows, setup, and integration delivery.
Free plan available·Built-in connections in your product·Deploy with less overhead
Built for product teams that need built-in connections
Embedded iPaaS lets product teams add a scalable workflow builder to a SaaS platform, connect SaaS applications, scale integrations for every customer scenario, and unlock more value from native automation. Embedded iPaaS lets you build branded integration experiences that feel natively aligned with your product.
Use Latenode to build integrations, add a visual builder, and deploy connection experiences for each customer. The embedded iPaaS helps product teams expand integrations while keeping the right balance between low-code speed and developer control.
Connect CRM, support, finance, data sources, and niche applications without building every integration in-house. Use APIs, pre-built connectors, and custom options to integrate third-party systems while keeping native integrations inside your product.
Run multi-step flows across APIs, documents, data sources, and business processes. Enable assisted integration delivery inside your app and handle complex use cases without rebuilding your product architecture.
Give users an intuitive low-code builder they can use to configure integrations and logic directly inside your app. This low-code experience helps non-technical teams launch flows faster while your developer team keeps full control.
Adapt logic, UI, permissions, data models, and deployment behavior for each customer. Configure admin controls and rollout rules for SMB, mid-market, enterprise, on-prem, or vendor-specific integration needs.
Use this embedded integration solution to connect systems, build flow logic, add controls in your product, and deploy built-in experiences for each segment. From API connectivity to admin setup, Latenode helps product and engineering teams handle integration requests with less friction.
Book a personalized demo to discuss your integration needs, embedded iPaaS deployment, and brand requirements. We will show how the platform can be tailored for your product, rollout model, and delivery goals.
Configure your white-label account with logos, color schemes, custom domain settings, admin permissions, and authorization logic. This setup empowers admin teams and creates a seamless native experience inside your product.
Choose which apps, APIs, and capabilities to enable for your users. Then add the visual builder to your product with iframe or SDK options so your team can build integrations and automate deployment natively.
Test connection flows, permissions, and deployment rules to ensure seamless delivery. Then deploy your embedded iPaaS experience to customers with confidence and expand integrations without extra migration work.
Use the embedded iPaaS to connect CRM, support, finance, back-office systems, and custom product flows. Start with pre-built connectors, then extend with low-code tools, service blocks, and code for specialized data sources, customer endpoints, and robust integration capabilities.
Use low-code tools, code steps, and service actions to integrate a specialized partner system, internal database, back-office app, per-customer endpoint, or third-party provider without waiting for a vendor roadmap. Build integrations, tailor logic, and deliver integrations for niche business needs.
Examples
Real-world stories of teams that embedded Latenode to expand integrations, reduce dev load, open new revenue, and accelerate integration delivery across customer-facing products.
Siteglide embedded Latenode to give agencies visual, no-code access to 5,500+ integrations and 400+ AI services — turning complex custom builds into drag-and-drop flows.
A stealth startup unlocked any integration request in days instead of months — launching WhatsApp order updates and AI-powered customer journeys without writing backend code.
Culturefy embedded Latenode AI Agents to turn its AI consultant's strategy recommendations into instant system-level actions across CRM, ERP, HR, and Finance platforms.
From data integration and API management to B2B partner workflows and master data orchestration — the top ways SaaS teams automate end-to-end with Latenode.
Debexpert replaced 4 automation tools (Make, Zapier, n8n, Pipedream) with Latenode, migrating 120+ scenarios to power all client notifications and auction workflows on one platform.
The difference is not only catalog depth. It is whether the embedded iPaaS platform lets you ship native integrations, monetize flows, maintain full brand control, and support deployment without the overhead of a separate integration hub.
| Features | Latenode White Label | Make.com | Building In-House | Zapier |
|---|---|---|---|---|
| UX | ✓100% native in your app | ✗Context switching | ✗Full control but slow | ✗Context switching |
| Time to Launch | ✓Go live in 2–4 weeks | ✗Fast (but external) | ✗6–9 months | ✗Fast (but external) |
| Revenue Potential | ✓Monetize integrations | ✗None | ✗Maybe | ✗None |
| Custom Integrations | ✓Easily build with SDK | ✗None (unless you build it) | ✓Yes | ✗None |
| Maintenance | ✓We handle it | ✗None | ✗None | ✗None |
| White Label | ✓Fully branded as yours | ✗None | ✓Yes | ✗None |
Import your existing flows in 15 minutes. Your automations keep running without interruption — same logic, lower price. We help your team move without migration cost.
Pricing
Start free for prototyping, move to growth when you are ready to deploy customer-facing flows, and use enterprise plans for per-customer rollout and governance.
Light
Best for faster GTM and growing teams
Growth
Ideal for scaling and entering enterprise markets
Enterprise
A scalable, enterprise-grade integration platform
An embedded iPaaS is an integration platform designed to live inside a software product. Instead of sending users to a separate tool, you place setup, flow controls, and the delivery layer directly in your product.
The core value is in-product delivery. Latenode helps you build integrations, but the bigger advantage is that customers activate them without leaving your product.
A Workato-style embedded model is a useful benchmark because it proves the value of in-product integrations. Latenode is positioned for teams that want that outcome with a stronger low-code and code balance, more room for per-customer rollout, and a flow layer that supports built-in experiences.
Yes. Product teams can use intuitive low-code for common flows, while a developer or engineer can configure service steps, scripts, transforms, and rollout logic for custom integrations or third-party systems.
Those requirements are part of real delivery. Latenode helps teams prepare for GDPR-driven handling, ops controls, and per-customer rollout, including dedicated environments or on-prem expectations.
Bring the integration delivery layer into your product, launch customer-facing flows faster, and keep the right balance between low-code speed, assisted setup, and developer control. Latenode helps teams build integrations, deliver a growth-ready platform for modern B2B products, and maintain data security across every customer stream.
