Digital Experience Platform (DXP) Expands its Features with an AI Workflow Builder
Siteglide is a Digital Experience Platform (DXP) that helps agencies and businesses build and manage complex, user-focused websites, portals, and marketplaces, blending easy-to-use tools (CMS, CRM, drag-and-drop) with deep developer control (API, CLI, code access) for custom solutions like membership sites, e-commerce, and customer portals without needing to code from scratch
Challenge
To maintain the position of #1 DXP for small businesses, Siteglide needed to empower its users to easily embed AI-powered intelligence directly into their websites and portals, such as automated content generation, intelligent data processing, customer support bots, and dynamic personalisation.
Developers and agencies needed a visual, no-code/low-code solution for building and managing sophisticated, data-driven workflows that could be triggered by actions within the Siteglide DXP (e.g., a form submission, a new order, or a data update in a WebApp).
In essence, Siteglide's challenge was to transform its DXP into a true control centre for the entire digital business ecosystem.
The Solution: Native AI Workflow Automation with Latenode Embedded
Siteglide embedded the Latenode powerful integration and AI workflow automation engine directly into the Siteglide Digital Experience Platform. This strategic integration leveraged LateNode's extensive capabilities to meet all three core challenges head-on.
The implementation introduced the Latenode Workflow Builder as a core, native feature within the Siteglide backend, immediately transforming the DXP's capabilities.
600+ Embedded Integrations
Latenode provided Siteglide partners with immediate access to a library of 600+ pre-built integration nodes for the world's most popular business applications. These nodes allow Siteglide to instantly connect and exchange data with external services like Salesforce, HubSpot, Mailchimp, QuickBooks, and hundreds more, turning what used to be a custom development task into a simple drag-and-drop process.
300+ LLMs and AI Services
Critically, LateNode also provided seamless access to 300+ LLMs and AI services, including models from OpenAI, Anthropic, Google, and others. This integration allows Siteglide users to drag AI nodes directly into their workflows to perform actions like content summarisation, text generation for product descriptions, sentiment analysis on user feedback, or data classification—all triggered by or feeding data back into Siteglide WebApps, Secure Zones, or other modules.
No-Code/Low-Code AI Workflow Automation
The Latenode integration gave developers and agencies a visual, flow-chart interface to build complex, multi-step AI workflow automations. For example, a flow could be created where a new member sign-up (in a Siteglide Secure Zone) automatically triggers a LateNode workflow that:
- Sends the data to a CRM (using a pre-built node).
- Uses an LLM node to generate a personalised welcome message based on their profile data.
- Updates a Siteglide WebApp with a "Welcome Sent" status.
- Schedules a follow-up task in a project management tool.
This native, embedded solution eliminates the need for Siteglide partners to use middleware or manage separate integration platforms, providing a unified, secure, and deeply integrated environment.
The Benefits: Accelerated GTM and Lower Development Cost
By replacing custom API coding with drag-and-drop integration nodes, development time for complex business logic is drastically reduced. This directly addresses customers' observation that Siteglide's powerful modules "bring down build time and cost," extending this benefit into the realm of system integration and automation. Agencies can launch projects faster and deploy sophisticated, connected functionality in days, not weeks.
Siteglide management interface is "not too complex to hand over to clients." The visual Latenode workflow builder maintains this ease of use, allowing clients or in-house non-technical teams to understand and even modify business process automations without touching a line of code.