How to connect 123FormBuilder and Unbounce
Create a New Scenario to Connect 123FormBuilder and Unbounce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Unbounce will be your first step. To do this, click "Choose an app," find 123FormBuilder or Unbounce, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Unbounce Node
Next, click the plus (+) icon on the 123FormBuilder node, select Unbounce from the list of available apps, and choose the action you need from the list of nodes within Unbounce.

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Authenticate Unbounce
Now, click the Unbounce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Unbounce settings. Authentication allows you to use Unbounce through Latenode.
Configure the 123FormBuilder and Unbounce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Unbounce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Unbounce
Trigger on Webhook
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123FormBuilder
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Webhook response

Save and Activate the Scenario
After configuring 123FormBuilder, Unbounce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Unbounce integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Unbounce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Unbounce
123FormBuilder + Unbounce + Google Sheets: Capture lead data from 123FormBuilder submissions and Unbounce landing page submissions, consolidating the information into a Google Sheet for centralized analysis.
Unbounce + 123FormBuilder + Slack: When a new lead submits information via an Unbounce landing page or a 123FormBuilder form, a notification is sent to a designated Slack channel to alert the sales team.
123FormBuilder and Unbounce integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Unbounce
Use Unbounce in Latenode to automate post-conversion actions. Trigger workflows on new leads to segment, enrich, and route data to your CRM. Connect Unbounce landing pages to other apps, add custom logic, and scale automation without code or per-step fees. Build streamlined processes for better lead management.
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See how Latenode works
FAQ 123FormBuilder and Unbounce
How can I connect my 123FormBuilder account to Unbounce using Latenode?
To connect your 123FormBuilder account to Unbounce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Unbounce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add form submissions to Unbounce?
Yes, you can! Latenode lets you instantly transfer 123FormBuilder data to Unbounce for lead generation. Easily trigger personalized follow-ups and boost conversions.
What types of tasks can I perform by integrating 123FormBuilder with Unbounce?
Integrating 123FormBuilder with Unbounce allows you to perform various tasks, including:
- Create new Unbounce leads from 123FormBuilder submissions in real-time.
- Update existing Unbounce lead data with new 123FormBuilder form data.
- Send customized email campaigns based on 123FormBuilder form responses.
- Track form submission sources within Unbounce for ROI analysis.
- Trigger internal notifications when specific forms are submitted.
How does Latenode handle complex 123FormBuilder data structures?
Latenode's data mapping tools and JavaScript blocks allow you to easily transform and route complex data from 123FormBuilder into Unbounce fields.
Are there any limitations to the 123FormBuilder and Unbounce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic within 123FormBuilder may require custom JavaScript in Latenode.
- Rate limits of the 123FormBuilder and Unbounce APIs may affect high-volume workflows.
- File uploads from 123FormBuilder have size limits based on your Unbounce subscription.