How to connect ActiveCampaign and Sendgrid
Create a New Scenario to Connect ActiveCampaign and Sendgrid
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Sendgrid will be your first step. To do this, click "Choose an app," find ActiveCampaign or Sendgrid, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendgrid Node
Next, click the plus (+) icon on the ActiveCampaign node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.


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Authenticate Sendgrid
Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.
Configure the ActiveCampaign and Sendgrid Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Sendgrid Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Sendgrid
Trigger on Webhook
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ActiveCampaign
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Sendgrid integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Sendgrid
ActiveCampaign + Sendgrid + Slack: When a new contact is added to an ActiveCampaign list, they are added to a Sendgrid contact list, and a welcome message is sent to a Slack channel.
Sendgrid + ActiveCampaign + Google Sheets: When a new campaign email bounces in Sendgrid, update contact details in ActiveCampaign and add the bounce event to a Google Sheet.
ActiveCampaign and Sendgrid integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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See how Latenode works
FAQ ActiveCampaign and Sendgrid
How can I connect my ActiveCampaign account to Sendgrid using Latenode?
To connect your ActiveCampaign account to Sendgrid on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Sendgrid accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Sendgrid emails from new ActiveCampaign contacts?
Yes, you can! Latenode lets you automate email sequences based on ActiveCampaign triggers using Sendgrid. Build complex flows with no-code blocks and scale effortlessly as your business grows.
What types of tasks can I perform by integrating ActiveCampaign with Sendgrid?
Integrating ActiveCampaign with Sendgrid allows you to perform various tasks, including:
- Automatically adding new ActiveCampaign contacts to a Sendgrid mailing list.
- Sending personalized welcome emails via Sendgrid when a contact enters an ActiveCampaign automation.
- Updating contact properties in ActiveCampaign based on Sendgrid email engagement data.
- Creating new ActiveCampaign deals when specific links are clicked in Sendgrid emails.
- Segmenting ActiveCampaign contacts based on Sendgrid email open and click activity.
Can I use JavaScript to transform ActiveCampaign data before sending it to Sendgrid?
Yes, using Latenode's JavaScript blocks, you can transform and enrich ActiveCampaign data before sending it through Sendgrid for highly customized email campaigns.
Are there any limitations to the ActiveCampaign and Sendgrid integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require some familiarity with JavaScript for advanced use cases.
- Real-time data synchronization is subject to API rate limits imposed by ActiveCampaign and Sendgrid.
- Certain advanced Sendgrid features may require custom API calls using the HTTP Request node.