How to connect ActiveCampaign and WhatConverts
Create a New Scenario to Connect ActiveCampaign and WhatConverts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or WhatConverts will be your first step. To do this, click "Choose an app," find ActiveCampaign or WhatConverts, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatConverts Node
Next, click the plus (+) icon on the ActiveCampaign node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.


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WhatConverts


Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the ActiveCampaign and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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ActiveCampaign
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring ActiveCampaign, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and WhatConverts integration works as expected. Depending on your setup, data should flow between ActiveCampaign and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and WhatConverts
WhatConverts + ActiveCampaign + Slack: When a new lead is captured in WhatConverts, a contact is created or updated in ActiveCampaign. A notification is then sent to the sales team via Slack to alert them of the new lead.
WhatConverts + ActiveCampaign + Google Sheets: When a new lead is captured via WhatConverts, the contact details are updated in ActiveCampaign. Lead source data, pulled from WhatConverts, is then logged in a Google Sheet for tracking and analysis.
ActiveCampaign and WhatConverts integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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See how Latenode works
FAQ ActiveCampaign and WhatConverts
How can I connect my ActiveCampaign account to WhatConverts using Latenode?
To connect your ActiveCampaign account to WhatConverts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and WhatConverts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger ActiveCampaign automations from new WhatConverts leads?
Yes, absolutely! Latenode's visual builder makes it simple to trigger ActiveCampaign automations when WhatConverts captures a new lead, ensuring immediate engagement.
What types of tasks can I perform by integrating ActiveCampaign with WhatConverts?
Integrating ActiveCampaign with WhatConverts allows you to perform various tasks, including:
- Automatically add new WhatConverts leads to ActiveCampaign as contacts.
- Update ActiveCampaign contact properties with call data from WhatConverts.
- Trigger ActiveCampaign email sequences based on lead source in WhatConverts.
- Segment ActiveCampaign contacts using conversion data tracked in WhatConverts.
- Create ActiveCampaign deals based on qualified leads identified in WhatConverts.
How secure is my ActiveCampaign data when using Latenode?
Latenode employs enterprise-grade security measures, including encryption, to protect your data during transit and storage, ensuring confidentiality and integrity.
Are there any limitations to the ActiveCampaign and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration might require custom scripting.
- Complex data transformations may necessitate JavaScript coding.
- Integration speed depends on ActiveCampaign and WhatConverts API limits.