Apollo and Customer.io Integration

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Automatically add new leads from Apollo to Customer.io and engage them with personalized campaigns. Latenode's visual editor and affordable pricing let you build powerful lead nurturing automations with custom logic and scale them easily.

Apollo + Customer.io integration

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Swap Apps

Apollo

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Apollo and Customer.io

Create a New Scenario to Connect Apollo and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Apollo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Apollo or Customer.io will be your first step. To do this, click "Choose an app," find Apollo or Customer.io, and select the appropriate trigger to start the scenario.

Add the Apollo Node

Select the Apollo node from the app selection panel on the right.

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Apollo

Configure the Apollo

Click on the Apollo node to configure it. You can modify the Apollo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Apollo

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Connect Apollo

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Apollo node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Connect Customer.io

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Configure the Apollo and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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The action ID

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Run node once

Set Up the Apollo and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Apollo, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Apollo and Customer.io integration works as expected. Depending on your setup, data should flow between Apollo and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Apollo and Customer.io

Apollo + Customer.io + Slack: When a new contact is created in Apollo, a new customer is created or updated in Customer.io, and a message is sent to a Slack channel to notify the sales team.

Customer.io + Apollo + Google Sheets: When a person is added to a segment in Customer.io, search for that contact in Apollo, and then add a row with the Customer.io and Apollo data to a Google Sheet for reporting.

Apollo and Customer.io integration alternatives

About Apollo

Need precise location data? Integrate Apollo into Latenode workflows to automatically geocode addresses or enrich customer profiles with location insights. Automate data validation and routing based on geographic parameters. Use Latenode's visual editor to build scalable location-aware processes without complex coding.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Apollo and Customer.io

How can I connect my Apollo account to Customer.io using Latenode?

To connect your Apollo account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Apollo and click on "Connect".
  • Authenticate your Apollo and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized Customer.io messages from new Apollo leads?

Yes, you can! With Latenode, automatically trigger personalized messages in Customer.io when new leads are identified in Apollo, engaging them at the perfect moment. This boosts conversion rates.

What types of tasks can I perform by integrating Apollo with Customer.io?

Integrating Apollo with Customer.io allows you to perform various tasks, including:

  • Adding new Apollo leads automatically to Customer.io segments.
  • Updating Customer.io user profiles with Apollo contact data.
  • Triggering email sequences in Customer.io based on Apollo activity.
  • Creating Apollo tasks when new Customer.io events are triggered.
  • Synchronizing custom fields between Apollo and Customer.io.

Can I enrich Apollo contact data using data from Customer.io?

Yes! Latenode allows two-way data sync, enriching Apollo contacts with Customer.io data to improve lead scoring and personalization.

Are there any limitations to the Apollo and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data sync may take time depending on the size of your databases.
  • Complex data transformations might require JavaScript coding.
  • API rate limits from Apollo and Customer.io may apply.

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