How to connect Bigin by Zoho CRM and AI Agent
Create a New Scenario to Connect Bigin by Zoho CRM and AI Agent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or AI Agent will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or AI Agent, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AI Agent Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select AI Agent from the list of available apps, and choose the action you need from the list of nodes within AI Agent.


Bigin by Zoho CRM
⚙
AI Agent

Authenticate AI Agent
Now, click the AI Agent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AI Agent settings. Authentication allows you to use AI Agent through Latenode.
Configure the Bigin by Zoho CRM and AI Agent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and AI Agent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
AI Agent
Trigger on Webhook
⚙

Bigin by Zoho CRM
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Bigin by Zoho CRM, AI Agent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and AI Agent integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and AI Agent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and AI Agent
Bigin by Zoho CRM + AI Agent + Slack: When a new contact is created in Bigin, the AI Agent summarizes the contact's information. The summary is then posted to a dedicated Slack channel for quick review by the sales team.
Bigin by Zoho CRM + AI Agent + Google Sheets: Analyze customer sentiment from new contact data in Bigin using AI. Log the analysis results, including the contact's name and sentiment score, into a Google Sheets spreadsheet for reporting and tracking trends over time.
Bigin by Zoho CRM and AI Agent integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
Similar apps
Related categories
About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
Related categories
See how Latenode works
FAQ Bigin by Zoho CRM and AI Agent
How can I connect my Bigin by Zoho CRM account to AI Agent using Latenode?
To connect your Bigin by Zoho CRM account to AI Agent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and AI Agent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I generate summaries of Bigin leads using AI Agent?
Yes, you can. Latenode allows automated summaries of Bigin by Zoho CRM leads with AI Agent. This saves time and ensures you focus on the most promising leads.
What types of tasks can I perform by integrating Bigin by Zoho CRM with AI Agent?
Integrating Bigin by Zoho CRM with AI Agent allows you to perform various tasks, including:
- Automatically classify new leads based on AI-driven intent analysis.
- Generate personalized follow-up emails using AI based on lead data.
- Enrich Bigin contacts with publicly available data via AI lookups.
- Trigger AI Agent workflows when a deal reaches a specific stage.
- Analyze customer sentiment from Bigin notes to improve engagement.
Can I use custom JavaScript functions with Bigin by Zoho CRM in Latenode?
Yes, Latenode allows you to incorporate custom JavaScript code, enabling advanced data manipulation and workflow logic beyond standard no-code options.
Are there any limitations to the Bigin by Zoho CRM and AI Agent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Bigin by Zoho CRM and AI Agent APIs may affect high-volume workflows.
- Complex AI Agent models require sufficient processing time, potentially increasing workflow execution time.
- Custom field mappings require careful configuration to ensure data accuracy.