How to connect Bigin by Zoho CRM and Bland AI
Create a New Scenario to Connect Bigin by Zoho CRM and Bland AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Bland AI will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Bland AI, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bland AI Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Bland AI from the list of available apps, and choose the action you need from the list of nodes within Bland AI.


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Authenticate Bland AI
Now, click the Bland AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bland AI settings. Authentication allows you to use Bland AI through Latenode.
Configure the Bigin by Zoho CRM and Bland AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Bland AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Bland AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Bland AI integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Bland AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Bland AI
Bigin by Zoho CRM + Bland AI + Zoho Cliq: When a new contact is created in Bigin, a phone call is sent using Bland AI. After the call, the AI analyzes the conversation and a message is sent to a Zoho Cliq channel with the analysis.
Bland AI + Bigin by Zoho CRM + Google Sheets: When a phone call ends in Bland AI, the transcript is fetched. Contact details are then retrieved from Bigin by Zoho CRM, and both sets of data are added to a new row in Google Sheets.
Bigin by Zoho CRM and Bland AI integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Bland AI
Use Bland AI in Latenode to automate content creation or rewrite existing text. Streamline your marketing or support workflows by generating tailored responses. Integrate it directly into your Latenode scenarios and use visual tools to manage prompts, route results, and scale AI tasks without complex coding.
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FAQ Bigin by Zoho CRM and Bland AI
How can I connect my Bigin by Zoho CRM account to Bland AI using Latenode?
To connect your Bigin by Zoho CRM account to Bland AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Bland AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead qualification using AI analysis?
Yes, you can! Latenode allows you to trigger Bland AI from Bigin by Zoho CRM to qualify leads automatically. This saves time and ensures only promising leads are pursued.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Bland AI?
Integrating Bigin by Zoho CRM with Bland AI allows you to perform various tasks, including:
- Automatically transcribe and analyze customer calls logged in Bigin by Zoho CRM.
- Use AI to summarize key details from sales conversations and update Bigin by Zoho CRM.
- Trigger personalized follow-up actions based on sentiment analysis of customer interactions.
- Enrich lead data in Bigin by Zoho CRM with AI-powered insights from Bland AI.
- Route leads to the correct sales rep based on AI-identified needs from call transcripts.
Can I customize AI prompts for lead scoring in Bigin by Zoho CRM?
Yes, Latenode allows custom prompts for Bland AI. Tailor AI analysis to your specific lead criteria for better lead scoring.
Are there any limitations to the Bigin by Zoho CRM and Bland AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows may require JavaScript knowledge for advanced customization.
- The number of AI calls is limited by your Bland AI subscription plan.
- Initial setup requires API keys and authentication from both platforms.