How to connect Bigin by Zoho CRM and Facebook Messenger
Create a New Scenario to Connect Bigin by Zoho CRM and Facebook Messenger
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Facebook Messenger will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Facebook Messenger, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Messenger Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Facebook Messenger from the list of available apps, and choose the action you need from the list of nodes within Facebook Messenger.


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Facebook Messenger


Authenticate Facebook Messenger
Now, click the Facebook Messenger node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Messenger settings. Authentication allows you to use Facebook Messenger through Latenode.
Configure the Bigin by Zoho CRM and Facebook Messenger Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Facebook Messenger Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Messenger
Trigger on Webhook
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Bigin by Zoho CRM
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Facebook Messenger, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Facebook Messenger integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Facebook Messenger (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Facebook Messenger
Bigin by Zoho CRM + Facebook Messenger + Bigin by Zoho CRM: When a new contact is created in Bigin, a thank you message is sent via Facebook Messenger. After the message is sent, the contact is updated in Bigin with a note indicating the thank you message was sent.
Facebook Messenger + Bigin by Zoho CRM + Google Sheets: When a new message is received via Facebook Messenger, the sender's information is retrieved. A new contact is created in Bigin if one doesn't exist. Finally, contact information and message details are saved to a Google Sheet.
Bigin by Zoho CRM and Facebook Messenger integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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FAQ Bigin by Zoho CRM and Facebook Messenger
How can I connect my Bigin by Zoho CRM account to Facebook Messenger using Latenode?
To connect your Bigin by Zoho CRM account to Facebook Messenger on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Facebook Messenger accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send Bigin leads instant Messenger updates?
Yes, you can! Latenode lets you trigger Messenger notifications when new leads are added to Bigin, enhancing engagement. Leverage our AI tools for personalized messages.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Facebook Messenger?
Integrating Bigin by Zoho CRM with Facebook Messenger allows you to perform various tasks, including:
- Create Bigin contacts from new Facebook Messenger leads.
- Send automated welcome messages to new Bigin leads via Messenger.
- Update Bigin deals based on Messenger interactions.
- Trigger Messenger notifications for Bigin deal stage changes.
- Log Messenger conversations as notes in Bigin contact records.
How do I handle errors in my Bigin by Zoho CRM + Messenger workflow?
Latenode offers robust error handling. Use the built-in try/catch blocks or logging features to manage and resolve issues effectively.
Are there any limitations to the Bigin by Zoho CRM and Facebook Messenger integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Rate limits of Bigin by Zoho CRM and Facebook Messenger APIs apply.
- Custom field mappings might need adjustments for optimal data transfer.