How to connect Bigin by Zoho CRM and Sendgrid
Create a New Scenario to Connect Bigin by Zoho CRM and Sendgrid
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Sendgrid will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendgrid Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.


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Sendgrid


Authenticate Sendgrid
Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.
Configure the Bigin by Zoho CRM and Sendgrid Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Sendgrid Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Bigin by Zoho CRM
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Sendgrid integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Sendgrid
Sendgrid + Bigin by Zoho CRM + Google Sheets: When a contact interacts with an email in Sendgrid, their contact details in Bigin are updated. The interaction and updated details are logged in Google Sheets for reporting and tracking.
Sendgrid + Bigin by Zoho CRM + Slack: When a contact is added to a specific list in Sendgrid, their corresponding profile in Bigin is retrieved, and a notification is sent to a designated Slack channel to alert the sales team.
Bigin by Zoho CRM and Sendgrid integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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FAQ Bigin by Zoho CRM and Sendgrid
How can I connect my Bigin by Zoho CRM account to Sendgrid using Latenode?
To connect your Bigin by Zoho CRM account to Sendgrid on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Sendgrid accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized emails upon new Bigin contact creation?
Yes, you can! Latenode enables this with visual workflows. Trigger emails in Sendgrid based on new Bigin by Zoho CRM contacts, creating customized engagement sequences.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Sendgrid?
Integrating Bigin by Zoho CRM with Sendgrid allows you to perform various tasks, including:
- Automatically add new Bigin contacts to a Sendgrid mailing list.
- Send a welcome email via Sendgrid when a deal is created in Bigin.
- Update contact properties in Bigin based on Sendgrid email activity.
- Trigger a series of marketing emails based on deal stages in Bigin.
- Send SMS notifications via Sendgrid when a Bigin task is completed.
How can I filter Bigin by Zoho CRM data before sending to Sendgrid?
Use Latenode's data transformation blocks! Filter contacts based on custom criteria before triggering actions in Sendgrid, avoiding unnecessary operations.
Are there any limitations to the Bigin by Zoho CRM and Sendgrid integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- Rate limits from Bigin by Zoho CRM and Sendgrid may affect high-volume workflows.
- Custom field mappings might need adjustments during initial setup.