How to connect Blue and Facebook Conversions
Create a New Scenario to Connect Blue and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Blue, triggered by another scenario, or executed manually (for testing purposes). In most cases, Blue or Facebook Conversions will be your first step. To do this, click "Choose an app," find Blue or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Blue Node
Select the Blue node from the app selection panel on the right.

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Add the Facebook Conversions Node
Next, click the plus (+) icon on the Blue node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Blue and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Blue and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Blue, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Blue and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Blue and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Blue and Facebook Conversions
Blue + Facebook Conversions: When a new project is created in Blue, a Facebook Conversion event is sent to track campaign performance and attribute conversions to the specific project.
Facebook Conversions + Blue + Google Sheets: When a Facebook Conversion event is sent, customer details from Blue are added to Google Sheets for detailed reporting and analysis of conversion data.
Blue and Facebook Conversions integration alternatives
About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Blue and Facebook Conversions
How can I connect my Blue account to Facebook Conversions using Latenode?
To connect your Blue account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Blue and click on "Connect".
- Authenticate your Blue and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Blue leads as Facebook Conversions events?
Yes, you can! Latenode lets you map Blue data to Facebook Conversions events, providing insights into lead behavior. Improve ad targeting with automated data transfers and no-code data manipulation.
What types of tasks can I perform by integrating Blue with Facebook Conversions?
Integrating Blue with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook Conversions leads from new Blue form submissions.
- Update Facebook Conversions custom audiences based on Blue customer segments.
- Track offline conversions in Facebook based on Blue sales data.
- Send personalized Facebook ads triggered by Blue engagement scores.
- Analyze campaign ROI by combining Blue revenue data with Facebook ad spend.
How do I transform data between Blue and Facebook Conversions in Latenode?
Latenode's data mapping tools and JavaScript code blocks let you reshape data between Blue and Facebook Conversions. Format dates, filter values, and more—effortlessly!
Are there any limitations to the Blue and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of Blue and Facebook Conversions.
- Complex data transformations might require advanced JavaScript knowledge.
- Historical data migration from Blue to Facebook Conversions may need manual configuration.