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Connect Blue to Facebook Conversions to track campaign performance and optimize ad spend based on real-time data. Latenode's visual editor and affordable execution pricing makes scaling ad automation simple and cost-effective, without code.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Blue, triggered by another scenario, or executed manually (for testing purposes). In most cases, Blue or Facebook Conversions will be your first step. To do this, click "Choose an app," find Blue or Facebook Conversions, and select the appropriate trigger to start the scenario.

Select the Blue node from the app selection panel on the right.

Blue
Next, click the plus (+) icon on the Blue node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

Blue
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Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Blue
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Iterator
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Webhook response
After configuring Blue, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Blue and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Blue and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Blue + Facebook Conversions: When a new project is created in Blue, a Facebook Conversion event is sent to track campaign performance and attribute conversions to the specific project.
Facebook Conversions + Blue + Google Sheets: When a Facebook Conversion event is sent, customer details from Blue are added to Google Sheets for detailed reporting and analysis of conversion data.
About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Blue account to Facebook Conversions using Latenode?
To connect your Blue account to Facebook Conversions on Latenode, follow these steps:
Can I track Blue leads as Facebook Conversions events?
Yes, you can! Latenode lets you map Blue data to Facebook Conversions events, providing insights into lead behavior. Improve ad targeting with automated data transfers and no-code data manipulation.
What types of tasks can I perform by integrating Blue with Facebook Conversions?
Integrating Blue with Facebook Conversions allows you to perform various tasks, including:
How do I transform data between Blue and Facebook Conversions in Latenode?
Latenode's data mapping tools and JavaScript code blocks let you reshape data between Blue and Facebook Conversions. Format dates, filter values, and more—effortlessly!
Are there any limitations to the Blue and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: