How to connect Cal.com and Facebook Ads Campaign Management
Create a New Scenario to Connect Cal.com and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cal.com, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cal.com or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Cal.com or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Cal.com Node
Select the Cal.com node from the app selection panel on the right.

Cal.com
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Cal.com node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Cal.com and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cal.com and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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Cal.com
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Webhook response
Save and Activate the Scenario
After configuring Cal.com, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cal.com and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Cal.com and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cal.com and Facebook Ads Campaign Management
Cal.com + Facebook Ads Campaign Management + Google Sheets: When a new booking is created in Cal.com, the automation will search for associated ad campaign information in Facebook Ads Campaign Management. Then, it will update a Google Sheet with the booking and campaign data for tracking ad performance based on bookings.
Facebook Ads Campaign Management + Cal.com + Slack: When a new booking is created in Cal.com, triggered by a booking event, search for ad campaigns related to the booking in Facebook Ads Campaign Management. Send a Slack message notifying the team that a lead booked a meeting via Cal.com after interacting with a specific Facebook Ad.
Cal.com and Facebook Ads Campaign Management integration alternatives
About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ Cal.com and Facebook Ads Campaign Management
How can I connect my Cal.com account to Facebook Ads Campaign Management using Latenode?
To connect your Cal.com account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cal.com and click on "Connect".
- Authenticate your Cal.com and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust ad spend based on booking volume?
Yes, you can! Latenode's low-code platform enables dynamic budget adjustments using booking data from Cal.com to optimize your Facebook Ads Campaign Management, maximizing ROI with real-time insights.
What types of tasks can I perform by integrating Cal.com with Facebook Ads Campaign Management?
Integrating Cal.com with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Create custom audiences in Facebook Ads based on Cal.com booking events.
- Pause or activate ad campaigns based on Cal.com event availability.
- Send personalized thank-you messages via Facebook Messenger after bookings.
- Track ad campaign performance triggered by Cal.com conversion events.
- Automatically update lead data in Facebook Ads with Cal.com form submissions.
How does Latenode enhance Cal.com data for Facebook Ads?
Latenode enriches Cal.com data with advanced transformations and logic, allowing granular targeting and custom event triggers in Facebook Ads.
Are there any limitations to the Cal.com and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization is subject to API rate limits of both platforms.
- Advanced targeting options require careful configuration to avoid unintended audiences.
- Custom JavaScript code may be needed for highly specific or complex data transformations.