How to connect Contacts+ and Facebook Conversions
Create a New Scenario to Connect Contacts+ and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Contacts+, triggered by another scenario, or executed manually (for testing purposes). In most cases, Contacts+ or Facebook Conversions will be your first step. To do this, click "Choose an app," find Contacts+ or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Contacts+ Node
Select the Contacts+ node from the app selection panel on the right.


Contacts+

Configure the Contacts+
Click on the Contacts+ node to configure it. You can modify the Contacts+ URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Contacts+ node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Contacts+ and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Contacts+ and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Contacts+, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Contacts+ and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Contacts+ and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Contacts+ and Facebook Conversions
Contacts+ + Facebook Conversions + Klaviyo: When a new contact is created in Contacts+, their information is sent as an event to Facebook Conversions. This event data is then used to create or update a profile in Klaviyo, adding them to a specific list for targeted email campaigns.
Facebook Conversions + Contacts+ + Google Sheets: When a conversion event occurs in Facebook Conversions, the event data is retrieved. The automation then searches Contacts+ for the associated contact. Finally, the Facebook conversion data, enriched with the Contacts+ data, is added as a new row in Google Sheets for reporting.
Contacts+ and Facebook Conversions integration alternatives

About Contacts+
Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Contacts+ and Facebook Conversions
How can I connect my Contacts+ account to Facebook Conversions using Latenode?
To connect your Contacts+ account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Contacts+ and click on "Connect".
- Authenticate your Contacts+ and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Facebook Conversions events from new Contacts+ entries?
Yes, you can! Latenode enables this with a visual workflow. Automatically send conversion data to Facebook whenever a new contact is added, improving ad campaign optimization.
What types of tasks can I perform by integrating Contacts+ with Facebook Conversions?
Integrating Contacts+ with Facebook Conversions allows you to perform various tasks, including:
- Create custom audiences in Facebook based on Contacts+ list segments.
- Log lead events in Facebook Conversions when a contact is updated.
- Enrich contact data in Contacts+ using Facebook Conversions insights.
- Automatically update Facebook lead ads with new Contacts+ information.
- Track ROI by linking Contacts+ contact sources to Facebook ad campaigns.
Can I filter Contacts+ contacts before sending to Facebook Conversions?
Yes! Latenode allows you to filter contacts based on various criteria like tags or custom fields before triggering Facebook Conversions events.
Are there any limitations to the Contacts+ and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync may take time depending on the size of your Contacts+ list.
- Complex filtering logic might require JavaScript code within Latenode.
- Facebook Conversions API rate limits apply to the volume of events sent.