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Enrich lead data in Customer.io using Enrich Layer, triggering personalized campaigns. Latenode's visual editor and JavaScript blocks allow custom data transformations and complex routing, scaling automations affordably without extra per-step costs.
Connect Enrich Layer and Customer.io in minutes with Latenode.
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Create a New Scenario to Connect Enrich Layer and Customer.io
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Customer.io will be your first step. To do this, click "Choose an app," find Enrich Layer or Customer.io, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Enrich Layer node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Enrich Layer
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Enrich Layer and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Customer.io
Trigger on Webhook
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Enrich Layer
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and Customer.io integration works as expected. Depending on your setup, data should flow between Enrich Layer and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Customer.io + Enrich Layer + Customer.io: When a new person is created or updated in Customer.io, enrich their profile with data from Enrich Layer. Then, update the Customer.io profile with the enriched data.
Enrich Layer + HubSpot + HubSpot: When Enrich Layer enriches a profile, create or update a contact in HubSpot. Then add the contact to a workflow.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Enrich Layer account to Customer.io using Latenode?
To connect your Enrich Layer account to Customer.io on Latenode, follow these steps:
Can I enrich Customer.io profiles with Enrich Layer data?
Yes, easily! Latenode lets you automatically update Customer.io profiles with verified Enrich Layer data. This gives your teams a 360° customer view, boosting personalization and sales.
What types of tasks can I perform by integrating Enrich Layer with Customer.io?
Integrating Enrich Layer with Customer.io allows you to perform various tasks, including:
Can I use JavaScript to transform Enrich Layer data in Latenode?
Yes! Latenode's JavaScript blocks let you transform Enrich Layer data before updating Customer.io, tailoring data precisely for your needs.
Are there any limitations to the Enrich Layer and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: