How to connect Facebook Ads Campaign Management and Facebook Lead Ads
Create a New Scenario to Connect Facebook Ads Campaign Management and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

Facebook Ads Campaign Management
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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Facebook Ads Campaign Management and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Facebook Ads Campaign Management
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Facebook Lead Ads
Facebook Lead Ads + Google Sheets: When a new lead is submitted through a Facebook Lead Ad, the lead details are retrieved and added as a new row in a Google Sheet for tracking and analysis.
Facebook Lead Ads + Slack: Upon receiving a new lead from a Facebook Lead Ad, the system retrieves the lead's details and sends a notification to a designated Slack channel to alert the sales team of a potential high-value lead.
Facebook Ads Campaign Management and Facebook Lead Ads integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Facebook Ads Campaign Management and Facebook Lead Ads
How can I connect my Facebook Ads Campaign Management account to Facebook Lead Ads using Latenode?
To connect your Facebook Ads Campaign Management account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update campaign bids based on lead quality?
Yes, you can! Latenode’s no-code logic and JavaScript steps allow dynamic bid adjustments triggered by lead data, optimizing your ad spend based on real-time performance.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Facebook Lead Ads?
Integrating Facebook Ads Campaign Management with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically pausing underperforming ads based on lead conversion rates.
- Syncing lead data to a CRM for immediate sales follow-up.
- Sending personalized thank-you messages to new leads via email.
- Creating custom audiences in Facebook Ads from high-value leads.
- Generating reports on ad campaign ROI using lead acquisition costs.
Can I use custom JavaScript code with my Facebook Ads workflows?
Yes, Latenode allows you to integrate custom JavaScript code for advanced data manipulation and bespoke logic within your Facebook Ads automations.
Are there any limitations to the Facebook Ads Campaign Management and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook API may affect high-volume data processing.
- Custom audience creation requires adherence to Facebook's advertising policies.
- Historical lead data migration might require manual configuration.