How to connect Facebook Ads Campaign Management and Serper
Create a New Scenario to Connect Facebook Ads Campaign Management and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Serper will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Serper, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Facebook Ads Campaign Management and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Serper integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Serper
Serper + Google Sheets + Facebook Ads Campaign Management: Track keyword ranking changes using Serper. When a significant change occurs, log the data in Google Sheets. Use this data to inform and optimize Facebook Ads campaigns.
Serper + Slack + Facebook Ads Campaign Management: Monitor keyword rankings with Serper. If rankings change significantly, a Slack message alerts the marketing team, prompting bid adjustments in Facebook Ads Campaign Management.
Facebook Ads Campaign Management and Serper integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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FAQ Facebook Ads Campaign Management and Serper
How can I connect my Facebook Ads Campaign Management account to Serper using Latenode?
To connect your Facebook Ads Campaign Management account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate competitor ad keyword tracking?
Yes, easily. Latenode's visual editor and JavaScript blocks allow precise control over search queries and Facebook Ads Campaign Management data, alerting you to strategic shifts.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Serper?
Integrating Facebook Ads Campaign Management with Serper allows you to perform various tasks, including:
- Automatically generate ad copy variations based on top-ranking search keywords.
- Monitor competitor ad performance using Serper's data and pause underperforming campaigns.
- Optimize ad targeting by identifying emerging search trends.
- Create custom reports combining ad spend data with keyword rankings.
- Trigger Facebook Ads Campaign Management campaign adjustments based on real-time search results.
Can I retrieve historical ad campaign data on Latenode?
Yes, you can access historical data. Latenode’s data handling makes it easy to analyze past performance and refine strategies.
Are there any limitations to the Facebook Ads Campaign Management and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from both Facebook Ads Campaign Management and Serper may affect high-volume workflows.
- Advanced Serper features may require a paid subscription.
- Initial setup requires understanding of both Facebook Ads Campaign Management and Serper APIs.