How to connect Facebook Conversions and 123FormBuilder
Create a New Scenario to Connect Facebook Conversions and 123FormBuilder
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or 123FormBuilder will be your first step. To do this, click "Choose an app," find Facebook Conversions or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the 123FormBuilder Node
Next, click the plus (+) icon on the Facebook Conversions node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

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Authenticate 123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Configure the Facebook Conversions and 123FormBuilder Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and 123FormBuilder Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, 123FormBuilder, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Facebook Conversions and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Facebook Conversions and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and 123FormBuilder
123FormBuilder + Facebook Conversions + Google Sheets: When a new submission is received in 123FormBuilder, a conversion event is sent to Facebook Conversions, and the submission data is added as a new row in Google Sheets for analysis.
123FormBuilder + Mailchimp + Facebook Conversions: When a new submission is received in 123FormBuilder, the submitter is added or updated as a subscriber in Mailchimp, and a conversion event is sent to Facebook Conversions.
Facebook Conversions and 123FormBuilder integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups β automating processes with a no-code, scalable workflow.
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See how Latenode works
FAQ Facebook Conversions and 123FormBuilder
How can I connect my Facebook Conversions account to 123FormBuilder using Latenode?
To connect your Facebook Conversions account to 123FormBuilder on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and 123FormBuilder accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversions events?
Yes, you can! Latenode's visual editor makes mapping 123FormBuilder data to Facebook Conversions events simple. Improve ad performance by tracking high-intent leads.
What types of tasks can I perform by integrating Facebook Conversions with 123FormBuilder?
Integrating Facebook Conversions with 123FormBuilder allows you to perform various tasks, including:
- Automatically send lead data from form submissions to Facebook Conversions.
- Create custom audiences in Facebook based on 123FormBuilder responses.
- Trigger Facebook Conversion events when a new form entry is received.
- Update customer information in Facebook Conversions from 123FormBuilder.
- Analyze form submission data in Facebook to optimize ad campaigns.
How secure is Facebook Conversions data via Latenode integrations?
Latenode uses industry-standard encryption to protect your data during transfer and storage, ensuring secure Facebook Conversions workflows.
Are there any limitations to the Facebook Conversions and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Conversions API may affect high-volume workflows.
- Custom field mappings in 123FormBuilder may require careful configuration.
- Advanced event tracking may require JavaScript coding within Latenode.