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Automatically send leads from 123FormBuilder to Facebook Conversions for enhanced ad targeting and conversion tracking. Latenode's visual editor and affordable pay-by-execution pricing makes optimizing ad spend easier than ever.
Connect Facebook Conversions and 123FormBuilder in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or 123FormBuilder will be your first step. To do this, click "Choose an app," find Facebook Conversions or 123FormBuilder, and select the appropriate trigger to start the scenario.

Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Facebook Conversions node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

Facebook Conversions
β
123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
123FormBuilder
Trigger on Webhook
β
Facebook Conversions
β
β
Iterator
β
Webhook response
After configuring Facebook Conversions, 123FormBuilder, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Facebook Conversions and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Facebook Conversions and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + Facebook Conversions + Google Sheets: When a new submission is received in 123FormBuilder, a conversion event is sent to Facebook Conversions, and the submission data is added as a new row in Google Sheets for analysis.
123FormBuilder + Mailchimp + Facebook Conversions: When a new submission is received in 123FormBuilder, the submitter is added or updated as a subscriber in Mailchimp, and a conversion event is sent to Facebook Conversions.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups β automating processes with a no-code, scalable workflow.
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How can I connect my Facebook Conversions account to 123FormBuilder using Latenode?
To connect your Facebook Conversions account to 123FormBuilder on Latenode, follow these steps:
Can I track form submissions as Facebook Conversions events?
Yes, you can! Latenode's visual editor makes mapping 123FormBuilder data to Facebook Conversions events simple. Improve ad performance by tracking high-intent leads.
What types of tasks can I perform by integrating Facebook Conversions with 123FormBuilder?
Integrating Facebook Conversions with 123FormBuilder allows you to perform various tasks, including:
How secure is Facebook Conversions data via Latenode integrations?
Latenode uses industry-standard encryption to protect your data during transfer and storage, ensuring secure Facebook Conversions workflows.
Are there any limitations to the Facebook Conversions and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: