How to connect Facebook Conversions and Apollo
Create a New Scenario to Connect Facebook Conversions and Apollo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Apollo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Apollo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Apollo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Apollo from the list of available apps, and choose the action you need from the list of nodes within Apollo.

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Authenticate Apollo
Now, click the Apollo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apollo settings. Authentication allows you to use Apollo through Latenode.
Configure the Facebook Conversions and Apollo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Apollo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Apollo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Apollo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Apollo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Apollo
Facebook Conversions + Apollo + Slack: When a new event is recorded in Facebook Conversions, find the corresponding contact in Apollo. Then, send a message to a Slack channel notifying the sales team about the conversion.
Apollo + Facebook Conversions + Pipedrive: When a contact is updated in Apollo, check for corresponding conversion data in Facebook Conversions. If a conversion event exists, update the lead status in Pipedrive.
Facebook Conversions and Apollo integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Apollo
Need precise location data? Integrate Apollo into Latenode workflows to automatically geocode addresses or enrich customer profiles with location insights. Automate data validation and routing based on geographic parameters. Use Latenode's visual editor to build scalable location-aware processes without complex coding.
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See how Latenode works
FAQ Facebook Conversions and Apollo
How can I connect my Facebook Conversions account to Apollo using Latenode?
To connect your Facebook Conversions account to Apollo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Apollo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Apollo leads to Facebook Conversions?
Yes, you can! Latenode lets you automate lead syncing between Apollo and Facebook Conversions, ensuring your ad campaigns target the most up-to-date contact information. Increase conversion rates and personalize outreach.
What types of tasks can I perform by integrating Facebook Conversions with Apollo?
Integrating Facebook Conversions with Apollo allows you to perform various tasks, including:
- Automatically create Facebook Conversions leads from new Apollo contacts.
- Update Facebook Conversions custom audiences with Apollo data changes.
- Trigger personalized Facebook ads based on Apollo lead stage.
- Enrich Apollo contact data with Facebook Conversions event information.
- Track Facebook ad performance and attribute conversions to Apollo leads.
HowsecureisFacebookConversionstransferviaLatenode?
Latenode employs robust encryption and security protocols to ensure secure Facebook Conversions data transfer and protect your customer information.
Are there any limitations to the Facebook Conversions and Apollo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on the dataset size.
- Complex custom fields in Apollo might require JavaScript for full mapping.
- Real-time updates depend on the Facebook Conversions and Apollo API rate limits.