How to connect Facebook Conversions and Cal.com
Create a New Scenario to Connect Facebook Conversions and Cal.com
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Cal.com will be your first step. To do this, click "Choose an app," find Facebook Conversions or Cal.com, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cal.com Node
Next, click the plus (+) icon on the Facebook Conversions node, select Cal.com from the list of available apps, and choose the action you need from the list of nodes within Cal.com.

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Authenticate Cal.com
Now, click the Cal.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cal.com settings. Authentication allows you to use Cal.com through Latenode.
Configure the Facebook Conversions and Cal.com Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Cal.com Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Cal.com
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Cal.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Cal.com integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Cal.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Cal.com
Cal.com + Facebook Conversions + Google Sheets: When a new booking is made in Cal.com, a conversion event is sent to Facebook Conversions, and the booking details are added to a Google Sheet.
Cal.com + Facebook Conversions + Slack: When a new booking is made in Cal.com, a conversion event is sent to Facebook Conversions, and a notification is sent to a Slack channel.
Facebook Conversions and Cal.com integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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See how Latenode works
FAQ Facebook Conversions and Cal.com
How can I connect my Facebook Conversions account to Cal.com using Latenode?
To connect your Facebook Conversions account to Cal.com on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Cal.com accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook Conversions from new Cal.com bookings?
Yes, you can! Latenode allows instant conversion tracking, triggering Facebook Conversions events directly from Cal.com bookings. Improve ad ROI by attributing conversions accurately and automatically.
What types of tasks can I perform by integrating Facebook Conversions with Cal.com?
Integrating Facebook Conversions with Cal.com allows you to perform various tasks, including:
- Log new Cal.com bookings as conversions in Facebook Conversions.
- Update Facebook Conversions custom audiences based on booking types.
- Send personalized Facebook ads to users after they book an appointment.
- Track the ROI of your Facebook ad campaigns more accurately.
- Analyze booking behavior to optimize Facebook ad targeting.
Can I use custom JavaScript with the Facebook Conversions integration?
Yes! Latenode allows custom JavaScript code to transform data or handle complex logic, extending Facebook Conversions beyond standard features.
Are there any limitations to the Facebook Conversions and Cal.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Cal.com APIs may affect performance.
- Advanced custom audience creation requires familiarity with Facebook Conversions API.
- Real-time data synchronization depends on the reliability of both platforms' APIs.