How to connect Facebook Conversions and Code
Create a New Scenario to Connect Facebook Conversions and Code
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Code will be your first step. To do this, click "Choose an app," find Facebook Conversions or Code, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Code Node
Next, click the plus (+) icon on the Facebook Conversions node, select Code from the list of available apps, and choose the action you need from the list of nodes within Code.

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Authenticate Code
Now, click the Code node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Code settings. Authentication allows you to use Code through Latenode.
Configure the Facebook Conversions and Code Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Code Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Code, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Code integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Code (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Code
Facebook Conversions + Code + Google Sheets: Capture Facebook Conversion events, process the data with custom JavaScript code to calculate key metrics (e.g., ROI), and then automatically log these calculated metrics into a Google Sheet for reporting and analysis.
Facebook Conversions + Code + Slack: Monitor Facebook Conversion events. Use custom code to detect anomalies or significant drops in conversion rates. When an anomaly is detected, send an alert message to a designated Slack channel to notify the team.
Facebook Conversions and Code integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Code
Need custom logic within your Latenode workflows? Code lets you add JavaScript snippets and NPM modules directly into your automation flows. Transform data, handle complex calculations, and connect to unsupported APIs. Latenode makes it easy to manage code alongside no-code steps, ensuring scalability and maintainability.
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See how Latenode works
FAQ Facebook Conversions and Code
How can I connect my Facebook Conversions account to Code using Latenode?
To connect your Facebook Conversions account to Code on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Code accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate custom event tracking based on code logic?
Yes, you can! Latenode allows triggering Facebook Conversions events based on Code execution, enabling dynamic tracking. Benefit: get richer conversion insights based on complex rules.
What types of tasks can I perform by integrating Facebook Conversions with Code?
Integrating Facebook Conversions with Code allows you to perform various tasks, including:
- Dynamically adjust ad spend based on real-time code calculations.
- Create custom audiences from code-processed user data.
- Trigger conversion events based on complex algorithmic conditions.
- Validate conversion data against external APIs via code blocks.
- Send enhanced conversion data with code-generated parameters.
How does Latenode improve Facebook Conversions data validation?
Latenode lets you use Code blocks to validate conversion data before sending it to Facebook, ensuring higher data quality for better insights.
Are there any limitations to the Facebook Conversions and Code integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits apply based on your Facebook Conversions API access level.
- Complex code logic may require advanced JavaScript skills.
- Initial setup may require familiarity with Facebook Conversions API.