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Connect Facebook Conversions and Customer.io to automate personalized marketing based on ad interactions. Latenode's visual editor and affordable execution-based pricing make sophisticated, scalable marketing workflows easier and more cost-effective than ever.
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Create a New Scenario to Connect Facebook Conversions and Customer.io
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Customer.io will be your first step. To do this, click "Choose an app," find Facebook Conversions or Customer.io, and select the appropriate trigger to start the scenario.
Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.
Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Facebook Conversions node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Facebook Conversions
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Facebook Conversions and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
β
Customer.io
Trigger on Webhook
β
Facebook Conversions
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β
Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Customer.io, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Facebook Conversions and Customer.io integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Customer.io + Facebook Conversions: When a new order is placed in Shopify, the customer is added or updated in Customer.io, and a conversion event is sent to Facebook Conversions for ad tracking.
Customer.io + Facebook Conversions + Google Sheets: When a user is added to a segment in Customer.io, a conversion event is sent to Facebook Conversions, and the event details are recorded in a Google Sheet.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Facebook Conversions account to Customer.io using Latenode?
To connect your Facebook Conversions account to Customer.io on Latenode, follow these steps:
Can I track ad conversions and personalize follow-up messages?
Yes, Latenode allows you to automate personalized Customer.io messages based on Facebook Conversions data, increasing engagement. Leverage our visual editor for advanced logic.
What types of tasks can I perform by integrating Facebook Conversions with Customer.io?
Integrating Facebook Conversions with Customer.io allows you to perform various tasks, including:
Can I use custom JavaScript to transform Facebook Conversions data?
Yes, Latenode allows you to use custom JavaScript code to transform Facebook Conversions data before sending it to Customer.io.
Are there any limitations to the Facebook Conversions and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: