How to connect Facebook Conversions and Drip
Create a New Scenario to Connect Facebook Conversions and Drip
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Drip will be your first step. To do this, click "Choose an app," find Facebook Conversions or Drip, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Drip Node
Next, click the plus (+) icon on the Facebook Conversions node, select Drip from the list of available apps, and choose the action you need from the list of nodes within Drip.

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Authenticate Drip
Now, click the Drip node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Drip settings. Authentication allows you to use Drip through Latenode.
Configure the Facebook Conversions and Drip Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Drip Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Drip
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Drip, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Drip integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Drip (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Drip
Facebook Conversions + Shopify + Drip: When a new paid order is placed in Shopify, triggered by a Facebook ad, the customer's information is sent to Drip, creating or updating the subscriber profile and adding them to a specific email campaign.
Drip + Facebook Conversions + Google Sheets: When a new subscriber is added in Drip, send a conversion event to Facebook Conversions and also add a new row to a Google Sheet with the subscriber information and conversion data for tracking and analysis.
Facebook Conversions and Drip integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Drip
Use Drip in Latenode for automated marketing workflows. Sync customer data, trigger personalized email campaigns based on events, and analyze results. Scale your email marketing by connecting Drip to other apps in Latenode via visual flows. Benefit from advanced logic and data transformations to precisely target your audience.
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See how Latenode works
FAQ Facebook Conversions and Drip
How can I connect my Facebook Conversions account to Drip using Latenode?
To connect your Facebook Conversions account to Drip on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Drip accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Facebook leads to Drip campaigns?
Yes, you can! Latenode's visual editor makes it easy to automate adding Facebook leads to Drip, ensuring timely and relevant email sequences for increased engagement and conversions.
What types of tasks can I perform by integrating Facebook Conversions with Drip?
Integrating Facebook Conversions with Drip allows you to perform various tasks, including:
- Create new Drip subscribers from Facebook lead ad submissions.
- Update subscriber custom fields in Drip based on Facebook conversion data.
- Trigger automated email sequences in Drip for specific Facebook events.
- Segment Drip subscribers based on Facebook ad engagement.
- Track Facebook ad performance by correlating it with Drip email metrics.
How can I track Facebook Conversions data within my Drip workflows?
Latenode allows you to seamlessly pull Facebook Conversions data into your Drip workflows, providing detailed insights for personalized email campaigns and reporting.
Are there any limitations to the Facebook Conversions and Drip integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both services.
- Complex custom field mappings may require advanced configuration.
- Historical data migration may require separate data export and import.