How to connect Facebook Conversions and Facebook Messenger
Create a New Scenario to Connect Facebook Conversions and Facebook Messenger
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Facebook Messenger will be your first step. To do this, click "Choose an app," find Facebook Conversions or Facebook Messenger, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Messenger Node
Next, click the plus (+) icon on the Facebook Conversions node, select Facebook Messenger from the list of available apps, and choose the action you need from the list of nodes within Facebook Messenger.

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Facebook Messenger

Authenticate Facebook Messenger
Now, click the Facebook Messenger node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Messenger settings. Authentication allows you to use Facebook Messenger through Latenode.
Configure the Facebook Conversions and Facebook Messenger Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Facebook Messenger Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Messenger
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Facebook Messenger, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Facebook Messenger integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Facebook Messenger (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Facebook Messenger
Shopify + Facebook Conversions + Facebook Messenger: When a new paid order is placed in Shopify, find the customer associated with the order. Then, send a message via Facebook Messenger to that customer to confirm the order and provide shipping updates.
Facebook Messenger + Facebook Conversions + Google Sheets: Track Facebook Messenger ad campaign performance by logging data to Google Sheets. Whenever a user interacts with a Facebook Messenger ad, log specific event data to track conversions and optimize campaigns.
Facebook Conversions and Facebook Messenger integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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See how Latenode works
FAQ Facebook Conversions and Facebook Messenger
How can I connect my Facebook Conversions account to Facebook Messenger using Latenode?
To connect your Facebook Conversions account to Facebook Messenger on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Facebook Messenger accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions and send personalized Messenger follow-ups?
Yes, you can! Latenode lets you automate personalized Messenger messages based on conversion events, enhancing engagement and driving repeat business. Use AI for tailored responses.
What types of tasks can I perform by integrating Facebook Conversions with Facebook Messenger?
Integrating Facebook Conversions with Facebook Messenger allows you to perform various tasks, including:
- Send thank-you messages via Messenger upon successful ad conversion.
- Notify sales teams of high-value conversions via Messenger.
- Create custom Messenger audiences based on conversion data.
- Send automated re-engagement messages to abandoned cart users.
- Generate conversion reports and send them via Messenger.
How do I handle large Facebook Conversions datasets in Latenode?
Latenode efficiently handles large datasets with scalable infrastructure and advanced data processing tools, ensuring smooth and reliable automation workflows.
Are there any limitations to the Facebook Conversions and Facebook Messenger integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data processing depends on the APIs of Facebook Conversions and Facebook Messenger.
- Advanced features may require knowledge of JavaScript or API configurations.
- Customization options are subject to Facebook's API terms and conditions.