How to connect Facebook Conversions and Ghost
Create a New Scenario to Connect Facebook Conversions and Ghost
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Ghost will be your first step. To do this, click "Choose an app," find Facebook Conversions or Ghost, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ghost Node
Next, click the plus (+) icon on the Facebook Conversions node, select Ghost from the list of available apps, and choose the action you need from the list of nodes within Ghost.

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Authenticate Ghost
Now, click the Ghost node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ghost settings. Authentication allows you to use Ghost through Latenode.
Configure the Facebook Conversions and Ghost Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Ghost Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Ghost
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Ghost, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Ghost integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Ghost (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Ghost
Facebook Conversions + Ghost + Klaviyo: When a Facebook Conversion Event is received, this automation finds or creates a member in Ghost. Then, it adds the member's profile to a specific list in Klaviyo, triggering a targeted email sequence.
Ghost + Facebook Conversions + Discord bot: When a new post is published in Ghost, this automation sends a Facebook Conversion Event and then posts a link to the new post in a specified Discord channel to boost traffic from Facebook ads.
Facebook Conversions and Ghost integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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See how Latenode works
FAQ Facebook Conversions and Ghost
How can I connect my Facebook Conversions account to Ghost using Latenode?
To connect your Facebook Conversions account to Ghost on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Ghost accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Ghost newsletter signups as Facebook Conversions events?
Yes, with Latenode! Automatically send Ghost newsletter signup data to Facebook Conversions for enhanced ad targeting and conversion tracking. Use no-code blocks or JavaScript for custom data mapping.
What types of tasks can I perform by integrating Facebook Conversions with Ghost?
Integrating Facebook Conversions with Ghost allows you to perform various tasks, including:
- Track new Ghost member subscriptions as conversion events.
- Send custom events based on Ghost content engagement.
- Update Facebook Conversions audiences with Ghost member data.
- Trigger personalized ads based on Ghost publication views.
- Analyze campaign performance with Ghost data in Facebook.
How does Latenode handle Facebook Conversions API version updates?
Latenode automatically manages Facebook Conversions API updates, minimizing disruptions. Use version control and custom error handling for robust integrations.
Are there any limitations to the Facebook Conversions and Ghost integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on API availability and rate limits.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration from Ghost to Facebook Conversions needs custom handling.