How to connect Facebook Conversions and Google AI
Create a New Scenario to Connect Facebook Conversions and Google AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google AI will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google AI, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google AI Node
Next, click the plus (+) icon on the Facebook Conversions node, select Google AI from the list of available apps, and choose the action you need from the list of nodes within Google AI.

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Authenticate Google AI
Now, click the Google AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google AI settings. Authentication allows you to use Google AI through Latenode.
Configure the Facebook Conversions and Google AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Google AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, Google AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google AI integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Google AI
Facebook Conversions + Google AI + Shopify: When a new conversion event is received in Facebook Conversions, use Google AI to analyze the event data and generate a product recommendation. Then, update the recommended product's details in Shopify.
Facebook Conversions + Google AI + Slack: When a new conversion event is received in Facebook Conversions, use Google AI to summarize user feedback related to that event. Post the summary to a designated Slack channel to improve conversion strategy.
Facebook Conversions and Google AI integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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See how Latenode works
FAQ Facebook Conversions and Google AI
How can I connect my Facebook Conversions account to Google AI using Latenode?
To connect your Facebook Conversions account to Google AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Google AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze ad performance using AI insights?
Yes, easily! Latenode lets you feed Facebook Conversions data to Google AI for prompt-based analysis. Get actionable insights to improve ad campaigns, all without complex coding.
What types of tasks can I perform by integrating Facebook Conversions with Google AI?
Integrating Facebook Conversions with Google AI allows you to perform various tasks, including:
- Generate ad copy variations based on successful conversion events.
- Automatically adjust ad spend based on real-time AI performance predictions.
- Identify high-value customer segments using AI-powered behavior analysis.
- Create personalized ad experiences using AI-generated content.
- Monitor and flag unusual conversion patterns with AI anomaly detection.
HowsecureisFacebookConversionsdatawhenlinkedtoGoogleAIonLatenode?
Latenode employs robust security measures, including encryption and access controls, to ensure your data remains protected throughout the integration process.
Are there any limitations to the Facebook Conversions and Google AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex AI models may require significant processing resources, affecting workflow speed.
- Google AI's output quality is dependent on the quality of data provided by Facebook Conversions.
- Access to some advanced Google AI features might require a paid subscription.