How to connect Facebook Conversions and Klaviyo
Create a New Scenario to Connect Facebook Conversions and Klaviyo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Klaviyo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Klaviyo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

Facebook Conversions
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Klaviyo

Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Facebook Conversions and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Klaviyo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Klaviyo
Facebook Conversions + Shopify + Klaviyo: When a Facebook ad results in a Shopify purchase, the customer's profile is updated in Shopify and then added to a specific segment in Klaviyo for targeted marketing.
Klaviyo + Facebook Conversions + Google Sheets: When a new Klaviyo email campaign is created, conversion data is sent to Facebook Conversions, and campaign performance is logged in a Google Sheet.
Facebook Conversions and Klaviyo integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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FAQ Facebook Conversions and Klaviyo
How can I connect my Facebook Conversions account to Klaviyo using Latenode?
To connect your Facebook Conversions account to Klaviyo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Klaviyo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Facebook Conversions leads to Klaviyo lists?
Yes, easily! Latenode’s visual editor lets you map fields and add filters. Benefit: automatically nurture leads with targeted email campaigns, increasing conversion rates.
What types of tasks can I perform by integrating Facebook Conversions with Klaviyo?
Integrating Facebook Conversions with Klaviyo allows you to perform various tasks, including:
- Automatically adding new Facebook leads to Klaviyo email lists.
- Triggering Klaviyo email sequences based on Facebook conversion events.
- Updating Klaviyo customer profiles with Facebook Conversions data.
- Segmenting Klaviyo audiences based on Facebook ad interactions.
- Personalizing email content using Facebook Conversions insights.
Can I use JavaScript code to transform conversion data on Latenode?
Yes! Latenode allows seamless JavaScript integration. Transform and enrich Facebook Conversions data before sending it to Klaviyo for advanced personalization.
Are there any limitations to the Facebook Conversions and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions prior to integration setup isn't automatically synced.
- Complex data transformations may require JavaScript knowledge.
- Rate limits imposed by Facebook Conversions and Klaviyo APIs apply.