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Connect Facebook Conversions and Klaviyo to automate personalized email campaigns based on ad engagement. Latenode’s visual editor simplifies complex audience segmentation and custom logic while scaling affordably.
Connect Facebook Conversions and Klaviyo in minutes with Latenode.
Create Facebook Conversions to Klaviyo workflow
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Facebook Conversions
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Create a New Scenario to Connect Facebook Conversions and Klaviyo
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Klaviyo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Klaviyo, and select the appropriate trigger to start the scenario.
Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.
Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Klaviyo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.
Facebook Conversions
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Klaviyo
Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Facebook Conversions and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Klaviyo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Conversions + Shopify + Klaviyo: When a Facebook ad results in a Shopify purchase, the customer's profile is updated in Shopify and then added to a specific segment in Klaviyo for targeted marketing.
Klaviyo + Facebook Conversions + Google Sheets: When a new Klaviyo email campaign is created, conversion data is sent to Facebook Conversions, and campaign performance is logged in a Google Sheet.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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How can I connect my Facebook Conversions account to Klaviyo using Latenode?
To connect your Facebook Conversions account to Klaviyo on Latenode, follow these steps:
Can I sync Facebook Conversions leads to Klaviyo lists?
Yes, easily! Latenode’s visual editor lets you map fields and add filters. Benefit: automatically nurture leads with targeted email campaigns, increasing conversion rates.
What types of tasks can I perform by integrating Facebook Conversions with Klaviyo?
Integrating Facebook Conversions with Klaviyo allows you to perform various tasks, including:
Can I use JavaScript code to transform conversion data on Latenode?
Yes! Latenode allows seamless JavaScript integration. Transform and enrich Facebook Conversions data before sending it to Klaviyo for advanced personalization.
Are there any limitations to the Facebook Conversions and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: