How to connect Facebook Conversions and LiveChat
Create a New Scenario to Connect Facebook Conversions and LiveChat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or LiveChat will be your first step. To do this, click "Choose an app," find Facebook Conversions or LiveChat, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LiveChat Node
Next, click the plus (+) icon on the Facebook Conversions node, select LiveChat from the list of available apps, and choose the action you need from the list of nodes within LiveChat.

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Authenticate LiveChat
Now, click the LiveChat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LiveChat settings. Authentication allows you to use LiveChat through Latenode.
Configure the Facebook Conversions and LiveChat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and LiveChat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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LiveChat
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, LiveChat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and LiveChat integration works as expected. Depending on your setup, data should flow between Facebook Conversions and LiveChat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and LiveChat
Facebook Conversions + LiveChat + Google Sheets: When a Facebook Conversion event occurs and a LiveChat conversation is deactivated, log the combined data into Google Sheets for analysis and reporting.
LiveChat + Facebook Conversions + Klaviyo: When a LiveChat conversation is deactivated or a Facebook Conversion event occurs, add the user's profile to a specific list in Klaviyo to trigger tailored email flows based on their interaction.
Facebook Conversions and LiveChat integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About LiveChat
Integrate LiveChat into Latenode to automate support workflows. Route chats based on keywords, tag conversations, or trigger automated responses. Connect LiveChat data to other apps (CRM, databases) for unified insights. Simplify complex routing and ensure agents have context – all visually, and without code.
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See how Latenode works
FAQ Facebook Conversions and LiveChat
How can I connect my Facebook Conversions account to LiveChat using Latenode?
To connect your Facebook Conversions account to LiveChat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and LiveChat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track LiveChat leads as Facebook Conversions?
Yes, you can! Latenode lets you automatically send new LiveChat lead data to Facebook Conversions for enhanced tracking. Use visual logic or Javascript for advanced filtering and data transformation.
What types of tasks can I perform by integrating Facebook Conversions with LiveChat?
Integrating Facebook Conversions with LiveChat allows you to perform various tasks, including:
- Automatically log new LiveChat leads as Facebook Conversions events.
- Send custom conversion events based on LiveChat agent performance.
- Update Facebook Conversions with lead source from LiveChat sessions.
- Trigger LiveChat messages based on Facebook Conversions data.
- Create custom reports combining Conversions and LiveChat metrics.
WhatFacebookConversionsdata can I use to trigger LiveChat automations?
You can trigger LiveChat automations using data like conversion value, event type, or custom parameters. Use Latenode to build complex triggers with ease.
Are there any limitations to the Facebook Conversions and LiveChat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on API availability and rate limits.
- Complex data transformations may require Javascript coding.
- Historical data migration between the two apps might need a custom workflow.