How to connect Facebook Conversions and Mailjet
Create a New Scenario to Connect Facebook Conversions and Mailjet
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Mailjet will be your first step. To do this, click "Choose an app," find Facebook Conversions or Mailjet, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailjet Node
Next, click the plus (+) icon on the Facebook Conversions node, select Mailjet from the list of available apps, and choose the action you need from the list of nodes within Mailjet.

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Authenticate Mailjet
Now, click the Mailjet node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailjet settings. Authentication allows you to use Mailjet through Latenode.
Configure the Facebook Conversions and Mailjet Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Mailjet Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailjet
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Mailjet, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Mailjet integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Mailjet (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Mailjet
Shopify + Facebook Conversions + Mailjet: When a new paid order is placed on Shopify, send the customer's data to Facebook Conversions as an event, and then add the customer to a Mailjet contact list.
Mailjet + Facebook Conversions + WooCommerce: When a new email event (e.g., open, click) occurs in Mailjet, and the contact has made a WooCommerce purchase, send a conversion event to Facebook Conversions.
Facebook Conversions and Mailjet integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Mailjet
Use Mailjet in Latenode to automate email sending based on triggers from other apps. Update contact lists, send personalized campaigns, and track results—all without code. Connect Mailjet to your CRM, database, or e-commerce platform for automated workflows. Latenode provides the flexibility and scale to manage complex email automations efficiently, with no per-step cost limitations.
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See how Latenode works
FAQ Facebook Conversions and Mailjet
How can I connect my Facebook Conversions account to Mailjet using Latenode?
To connect your Facebook Conversions account to Mailjet on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Mailjet accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger personalized emails after successful Facebook Conversions events?
Yes, you can! Latenode allows you to trigger highly personalized Mailjet emails based on Facebook Conversions data, improving engagement and ROI via targeted messaging.
What types of tasks can I perform by integrating Facebook Conversions with Mailjet?
Integrating Facebook Conversions with Mailjet allows you to perform various tasks, including:
- Send a welcome email to new leads captured via Facebook Conversions.
- Update Mailjet contact properties based on Facebook Conversions data.
- Segment your Mailjet audience based on Facebook Conversions events.
- Trigger email sequences after specific conversion actions.
- Send transactional emails based on Facebook purchase data.
How do I map Facebook Conversions fields to Mailjet contact properties?
Latenode’s visual editor lets you easily map fields between Facebook Conversions and Mailjet using a drag-and-drop interface.
Are there any limitations to the Facebook Conversions and Mailjet integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API limits of both platforms.
- Complex data transformations may require JavaScript knowledge.
- Historical data sync may require manual configuration.