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Automatically trigger personalized email campaigns in Mailjet based on Facebook Conversions events. Latenode lets you refine lead nurturing using custom JavaScript logic, all while benefiting from affordable execution-based pricing.
Connect Facebook Conversions and Mailjet in minutes with Latenode.
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Facebook Conversions
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Mailjet will be your first step. To do this, click "Choose an app," find Facebook Conversions or Mailjet, and select the appropriate trigger to start the scenario.

Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Facebook Conversions node, select Mailjet from the list of available apps, and choose the action you need from the list of nodes within Mailjet.

Facebook Conversions
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Mailjet
Now, click the Mailjet node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailjet settings. Authentication allows you to use Mailjet through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Mailjet
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
After configuring Facebook Conversions, Mailjet, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Mailjet integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Mailjet (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Facebook Conversions + Mailjet: When a new paid order is placed on Shopify, send the customer's data to Facebook Conversions as an event, and then add the customer to a Mailjet contact list.
Mailjet + Facebook Conversions + WooCommerce: When a new email event (e.g., open, click) occurs in Mailjet, and the contact has made a WooCommerce purchase, send a conversion event to Facebook Conversions.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Mailjet
Use Mailjet in Latenode to automate email sending based on triggers from other apps. Update contact lists, send personalized campaigns, and track results—all without code. Connect Mailjet to your CRM, database, or e-commerce platform for automated workflows. Latenode provides the flexibility and scale to manage complex email automations efficiently, with no per-step cost limitations.
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How can I connect my Facebook Conversions account to Mailjet using Latenode?
To connect your Facebook Conversions account to Mailjet on Latenode, follow these steps:
Can I trigger personalized emails after successful Facebook Conversions events?
Yes, you can! Latenode allows you to trigger highly personalized Mailjet emails based on Facebook Conversions data, improving engagement and ROI via targeted messaging.
What types of tasks can I perform by integrating Facebook Conversions with Mailjet?
Integrating Facebook Conversions with Mailjet allows you to perform various tasks, including:
How do I map Facebook Conversions fields to Mailjet contact properties?
Latenode’s visual editor lets you easily map fields between Facebook Conversions and Mailjet using a drag-and-drop interface.
Are there any limitations to the Facebook Conversions and Mailjet integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: