How to connect Facebook Conversions and Missive
Create a New Scenario to Connect Facebook Conversions and Missive
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Missive will be your first step. To do this, click "Choose an app," find Facebook Conversions or Missive, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Missive Node
Next, click the plus (+) icon on the Facebook Conversions node, select Missive from the list of available apps, and choose the action you need from the list of nodes within Missive.

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Authenticate Missive
Now, click the Missive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Missive settings. Authentication allows you to use Missive through Latenode.
Configure the Facebook Conversions and Missive Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Missive Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Missive
Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Missive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Missive integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Missive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Missive
Facebook Conversions + Missive + Google Sheets: When a conversion event is received from Facebook Conversions, a new contact is created or updated in Missive. The key event data is then logged as a new row in a Google Sheet for tracking and analysis.
Missive + Facebook Conversions + Slack: When a new contact is created in Missive, an event is sent to Facebook Conversions to attribute conversions to ads. A notification is then sent to a Slack channel to alert the marketing team about the new lead.
Facebook Conversions and Missive integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Missive
Centralize team comms in Missive and automate actions via Latenode. Monitor email, social media, and SMS, then trigger workflows based on content or sender. Automatically create tasks, update records, or send alerts. Use Latenode's visual editor and scripting for custom rules and integrations, eliminating manual triage and speeding responses.
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See how Latenode works
FAQ Facebook Conversions and Missive
How can I connect my Facebook Conversions account to Missive using Latenode?
To connect your Facebook Conversions account to Missive on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Missive accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Facebook Conversions in Missive?
Yes, you can! Latenode enables automated lead tracking. Get instant notifications in Missive for new Facebook Conversions, improving response time and conversion rates.
What types of tasks can I perform by integrating Facebook Conversions with Missive?
Integrating Facebook Conversions with Missive allows you to perform various tasks, including:
- Receive Missive alerts for high-value Facebook Conversion events.
- Create new Missive contacts from qualified Facebook Conversions leads.
- Automatically route conversion data to relevant Missive team inboxes.
- Update Missive contact details based on Facebook Conversions data.
- Trigger personalized Missive email sequences after key conversion events.
Can I use custom JavaScript to transform conversion data on Latenode?
Yes, Latenode allows you to use custom JavaScript to manipulate and transform Facebook Conversions data before sending it to Missive.
Are there any limitations to the Facebook Conversions and Missive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions may require manual import.
- Complex data transformations might require JavaScript knowledge.
- Rate limits on Facebook Conversions API can affect data synchronization.