How to connect Facebook Conversions and Paperform
Create a New Scenario to Connect Facebook Conversions and Paperform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Paperform will be your first step. To do this, click "Choose an app," find Facebook Conversions or Paperform, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Paperform Node
Next, click the plus (+) icon on the Facebook Conversions node, select Paperform from the list of available apps, and choose the action you need from the list of nodes within Paperform.

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Authenticate Paperform
Now, click the Paperform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Paperform settings. Authentication allows you to use Paperform through Latenode.
Configure the Facebook Conversions and Paperform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Paperform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Paperform
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Paperform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Paperform integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Paperform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Paperform
Paperform + Facebook Conversions + Google Sheets: When a new form submission is received in Paperform, a conversion event is sent to Facebook Conversions, and the submission data is added to a Google Sheet for analysis.
Paperform + Facebook Conversions + Slack: When a new form submission is received in Paperform, a conversion event is sent to Facebook Conversions. If the submission meets certain criteria (e.g., high-value lead), a notification is sent to a Slack channel.
Facebook Conversions and Paperform integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Paperform
Automate form data handling with Paperform and Latenode. Collect responses and trigger follow-up actions: add leads to your CRM, create tasks in project management tools, or generate personalized documents. Latenode lets you process Paperform submissions with flexible logic, AI, and direct API integrations to scale your workflows without code.
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FAQ Facebook Conversions and Paperform
How can I connect my Facebook Conversions account to Paperform using Latenode?
To connect your Facebook Conversions account to Paperform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Paperform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversions events?
Yes, easily! Latenode allows you to automatically send Paperform submission data to Facebook Conversions, enhancing your tracking. Use no-code blocks and JavaScript to tailor the events.
What types of tasks can I perform by integrating Facebook Conversions with Paperform?
Integrating Facebook Conversions with Paperform allows you to perform various tasks, including:
- Send Paperform submission data to Facebook Conversions as custom events.
- Automatically update Facebook ad campaigns based on form responses.
- Create custom audiences in Facebook Conversions from Paperform submissions.
- Trigger personalized marketing automations based on form data.
- Log offline conversions in Facebook Conversions when forms are completed.
How secure is my data during the Facebook Conversions integration?
Latenode employs robust security measures, including encryption and secure authentication, ensuring your data remains protected during the integration process.
Are there any limitations to the Facebook Conversions and Paperform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits imposed by Facebook Conversions and Paperform still apply.
- Historical data migration may require custom scripting.