How to connect Facebook Conversions and Pipefy
Create a New Scenario to Connect Facebook Conversions and Pipefy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Pipefy will be your first step. To do this, click "Choose an app," find Facebook Conversions or Pipefy, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipefy Node
Next, click the plus (+) icon on the Facebook Conversions node, select Pipefy from the list of available apps, and choose the action you need from the list of nodes within Pipefy.

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Pipefy

Authenticate Pipefy
Now, click the Pipefy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipefy settings. Authentication allows you to use Pipefy through Latenode.
Configure the Facebook Conversions and Pipefy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Pipefy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Pipefy
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Pipefy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Pipefy integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Pipefy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Pipefy
Facebook Conversions + Pipefy + Google Sheets: When a card is created in Pipefy, send conversion data to Facebook Conversions and log relevant card details in Google Sheets for reporting and analysis.
Pipefy + Facebook Conversions + Slack: When a card is marked as 'Done' in Pipefy, conversion data is sent to Facebook Conversions, and a congratulatory message is posted to a designated sales channel in Slack.
Facebook Conversions and Pipefy integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.
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See how Latenode works
FAQ Facebook Conversions and Pipefy
How can I connect my Facebook Conversions account to Pipefy using Latenode?
To connect your Facebook Conversions account to Pipefy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Pipefy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions inside Pipefy?
Yes, you can! With Latenode, automatically create or update Pipefy cards based on Facebook Conversions. Get full visibility, centralize data, and improve your sales process.
What types of tasks can I perform by integrating Facebook Conversions with Pipefy?
Integrating Facebook Conversions with Pipefy allows you to perform various tasks, including:
- Automatically create a new Pipefy card for each new Facebook conversion.
- Update existing Pipefy cards with Facebook conversion data.
- Trigger Facebook conversion tracking when a Pipefy card reaches a specific stage.
- Send custom notifications based on Facebook conversion events in Pipefy.
- Aggregate conversion data from Facebook in Pipefy reports and dashboards.
What Facebook Conversions events trigger automations in Latenode?
Latenode supports standard events (Purchase, Lead, CompleteRegistration) and custom conversion events for flexible automation flows.
Are there any limitations to the Facebook Conversions and Pipefy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the APIs' rate limits.
- Custom event mapping requires familiarity with both platforms.
- Historical data migration may require additional setup and JavaScript code.