How to connect Facebook Conversions and Process Street
Create a New Scenario to Connect Facebook Conversions and Process Street
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Process Street will be your first step. To do this, click "Choose an app," find Facebook Conversions or Process Street, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Process Street Node
Next, click the plus (+) icon on the Facebook Conversions node, select Process Street from the list of available apps, and choose the action you need from the list of nodes within Process Street.

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Process Street

Authenticate Process Street
Now, click the Process Street node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Process Street settings. Authentication allows you to use Process Street through Latenode.
Configure the Facebook Conversions and Process Street Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Process Street Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Process Street
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Process Street, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Process Street integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Process Street (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Process Street
Facebook Conversions + Process Street + Slack: When a new conversion event is registered in Facebook Conversions, a corresponding task is created in Process Street. Upon task creation, a notification is sent to the marketing team in Slack to inform them of the new conversion.
Process Street + Facebook Conversions + Google Sheets: When a checklist in Process Street is completed, specific data is sent to Facebook Conversions as a custom event. Simultaneously, the checklist completion event and conversion data are recorded in a Google Sheets spreadsheet.
Facebook Conversions and Process Street integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Process Street
Use Process Street in Latenode to run repeatable tasks like onboarding or reports as part of larger workflows. Automatically trigger actions in other apps (CRM, databases) when checklist items are completed, keeping processes moving. This avoids manual updates and ensures audit trails, all at Latenode's execution-based pricing.
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See how Latenode works
FAQ Facebook Conversions and Process Street
How can I connect my Facebook Conversions account to Process Street using Latenode?
To connect your Facebook Conversions account to Process Street on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Process Street accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Process Street checklists from Facebook Conversion events?
Yes, you can! Latenode enables real-time Process Street checklist initiation upon successful Facebook Conversions. Automate workflows to boost efficiency and reduce manual tasks.
What types of tasks can I perform by integrating Facebook Conversions with Process Street?
Integrating Facebook Conversions with Process Street allows you to perform various tasks, including:
- Create a Process Street checklist when a lead converts via Facebook Conversions.
- Update a Process Street checklist with Facebook Conversions event data.
- Send notifications via Process Street for high-value Facebook Conversions events.
- Log Facebook Conversions data in a Process Street checklist for reporting.
- Automatically assign tasks in Process Street based on conversion type.
Can I use custom JavaScript code to transform Facebook Conversions data?
Yes, Latenode lets you use JavaScript to transform Facebook Conversions data before sending it to Process Street. This enables advanced data manipulation.
Are there any limitations to the Facebook Conversions and Process Street integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Process Street APIs may affect performance.
- Complex data transformations might require JavaScript knowledge.
- Initial setup requires understanding of both Facebook Conversions events and Process Street checklists.