Facebook Conversions and Productboard Integration

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Connect Facebook Conversions to Productboard and automatically create new feature requests based on ad performance insights. Latenode’s visual editor makes it easy to customize data mappings without code and affordably scale as your campaigns grow.

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Facebook Conversions

Productboard

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Productboard

Create a New Scenario to Connect Facebook Conversions and Productboard

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Productboard will be your first step. To do this, click "Choose an app," find Facebook Conversions or Productboard, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Connect Facebook Conversions

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Run node once

Add the Productboard Node

Next, click the plus (+) icon on the Facebook Conversions node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.

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Authenticate Productboard

Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.

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Configure the Facebook Conversions and Productboard Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Facebook Conversions and Productboard Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Productboard, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Productboard integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Productboard

Facebook Conversions + Slack: When a conversion event is registered in Facebook Conversions, a notification is sent to a designated Slack channel for review and analysis.

Productboard + Facebook Conversions + Google Sheets: When a new feature request is added to Productboard, track the feature in a Google Sheet and then, after release, track Facebook conversion data to measure impact.

Facebook Conversions and Productboard integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Productboard

Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.

See how Latenode works

FAQ Facebook Conversions and Productboard

How can I connect my Facebook Conversions account to Productboard using Latenode?

To connect your Facebook Conversions account to Productboard on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Productboard accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Facebook ad conversions as Productboard feature requests?

Yes, you can! Latenode lets you automate this, instantly linking successful ad campaigns to valuable product insights. This helps prioritize features based on real-world conversion data.

What types of tasks can I perform by integrating Facebook Conversions with Productboard?

Integrating Facebook Conversions with Productboard allows you to perform various tasks, including:

  • Automatically create Productboard features from high-converting Facebook ad campaigns.
  • Update Productboard feature votes based on Facebook conversion event data.
  • Send Productboard insights to Facebook for ad optimization targeting.
  • Trigger Facebook custom conversions based on new Productboard feature releases.
  • Analyze conversion rates for users requesting specific Productboard features.

Can I use custom fields from Facebook Conversions in Productboard?

Yes! Latenode's flexible data mapping handles custom fields, ensuring all relevant conversion data informs your product roadmap and feature prioritization.

Are there any limitations to the Facebook Conversions and Productboard integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on Facebook Conversions API availability.
  • Historical data migration might require custom scripting or data transformation.
  • Complex data transformations beyond Latenode's standard blocks require JavaScript code.

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