How to connect Facebook Conversions and Vapi
Create a New Scenario to Connect Facebook Conversions and Vapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Vapi will be your first step. To do this, click "Choose an app," find Facebook Conversions or Vapi, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Vapi Node
Next, click the plus (+) icon on the Facebook Conversions node, select Vapi from the list of available apps, and choose the action you need from the list of nodes within Vapi.

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Vapi

Authenticate Vapi
Now, click the Vapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Vapi settings. Authentication allows you to use Vapi through Latenode.
Configure the Facebook Conversions and Vapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Vapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Vapi
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Vapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Vapi integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Vapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Vapi
Facebook Conversions + Vapi + Google Sheets: When a Facebook Conversion event occurs, create an outbound phone call in Vapi. Then log the call details, including the Facebook Conversion data, in a Google Sheet for performance analysis.
Vapi + Facebook Conversions + Salesforce: When a new outbound phone call is initiated through Vapi, check for corresponding Facebook conversion data. If conversion data exists, update the lead status in Salesforce with information related to the phone call.
Facebook Conversions and Vapi integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Vapi
Use Vapi in Latenode to validate and standardize address data. Ensure accurate deliveries and prevent errors by cleaning addresses directly within your workflows. Vapi integration inside Latenode makes data cleaning repeatable and scalable without extra coding. Automate address verification as part of lead gen, order processing, or CRM upkeep.
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FAQ Facebook Conversions and Vapi
How can I connect my Facebook Conversions account to Vapi using Latenode?
To connect your Facebook Conversions account to Vapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Vapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger personalized Vapi calls from Facebook Conversions leads?
Yes, you can! Latenode lets you automate Vapi calls when new leads convert on Facebook. This ensures immediate, personalized engagement, boosting conversion rates with timely follow-ups.
What types of tasks can I perform by integrating Facebook Conversions with Vapi?
Integrating Facebook Conversions with Vapi allows you to perform various tasks, including:
- Automatically calling leads generated from Facebook Conversions campaigns.
- Sending SMS notifications to new Facebook Conversions leads via Vapi.
- Updating lead statuses in Facebook Conversions based on Vapi call outcomes.
- Creating personalized voice messages for Facebook Conversions audiences using Vapi.
- Analyzing Vapi call data to optimize Facebook Conversions ad targeting.
How do I handle Facebook Conversions API errors within Latenode?
Latenode provides error handling blocks. Use them to catch and log errors, retry failed requests, or send alerts to your team.
Are there any limitations to the Facebook Conversions and Vapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Vapi APIs apply.
- Complex data transformations may require JavaScript knowledge.
- Real-time data synchronization depends on API availability.