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Enrich Facebook Conversions data with Vapi's voice insights. With Latenode, use a visual editor to effortlessly create personalized follow-ups based on conversation analysis, scaling outreach affordably via execution-based pricing.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Vapi will be your first step. To do this, click "Choose an app," find Facebook Conversions or Vapi, and select the appropriate trigger to start the scenario.

Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Facebook Conversions node, select Vapi from the list of available apps, and choose the action you need from the list of nodes within Vapi.

Facebook Conversions
β
Vapi
Now, click the Vapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Vapi settings. Authentication allows you to use Vapi through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Vapi
Trigger on Webhook
β
Facebook Conversions
β
β
Iterator
β
Webhook response
After configuring Facebook Conversions, Vapi, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Facebook Conversions and Vapi integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Vapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Conversions + Vapi + Google Sheets: When a Facebook Conversion event occurs, create an outbound phone call in Vapi. Then log the call details, including the Facebook Conversion data, in a Google Sheet for performance analysis.
Vapi + Facebook Conversions + Salesforce: When a new outbound phone call is initiated through Vapi, check for corresponding Facebook conversion data. If conversion data exists, update the lead status in Salesforce with information related to the phone call.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Vapi
Use Vapi in Latenode to validate and standardize address data. Ensure accurate deliveries and prevent errors by cleaning addresses directly within your workflows. Vapi integration inside Latenode makes data cleaning repeatable and scalable without extra coding. Automate address verification as part of lead gen, order processing, or CRM upkeep.
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How can I connect my Facebook Conversions account to Vapi using Latenode?
To connect your Facebook Conversions account to Vapi on Latenode, follow these steps:
Can I trigger personalized Vapi calls from Facebook Conversions leads?
Yes, you can! Latenode lets you automate Vapi calls when new leads convert on Facebook. This ensures immediate, personalized engagement, boosting conversion rates with timely follow-ups.
What types of tasks can I perform by integrating Facebook Conversions with Vapi?
Integrating Facebook Conversions with Vapi allows you to perform various tasks, including:
How do I handle Facebook Conversions API errors within Latenode?
Latenode provides error handling blocks. Use them to catch and log errors, retry failed requests, or send alerts to your team.
Are there any limitations to the Facebook Conversions and Vapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: