Facebook Conversions and Wave Integration

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Automatically create Wave invoices from Facebook Conversions leads, streamlining billing. Latenode's visual editor makes setup simple, and affordable execution-based pricing helps you scale without overspending.

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Facebook Conversions

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Step 2: Choose an Action

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How to connect Facebook Conversions and Wave

Create a New Scenario to Connect Facebook Conversions and Wave

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Wave will be your first step. To do this, click "Choose an app," find Facebook Conversions or Wave, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Facebook Conversions

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Run node once

Add the Wave Node

Next, click the plus (+) icon on the Facebook Conversions node, select Wave from the list of available apps, and choose the action you need from the list of nodes within Wave.

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Authenticate Wave

Now, click the Wave node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wave settings. Authentication allows you to use Wave through Latenode.

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Connect Wave

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Run node once

Configure the Facebook Conversions and Wave Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Facebook Conversions and Wave Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Wave, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Wave integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Wave (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Wave

Facebook Conversions + Wave + Google Sheets: When a Facebook Conversion event occurs, record the sale in Wave. Then, add a new row in Google Sheets to track ad conversion data for weekly reports.

Wave + Facebook Conversions + Slack: When a new invoice is created in Wave, find the customer associated with the invoice. Assuming the customer originated from a Facebook ad campaign tracked by Facebook Conversions, send a Slack message to the team notifying them of the successful invoice payment, attributing it to the respective Facebook campaign.

Facebook Conversions and Wave integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Wave

Use Wave in Latenode to automate payment reminders and subscription management. Connect Wave to your CRM or database to trigger personalized emails or SMS based on payment status. Latenode’s visual editor makes it simple to build complex billing workflows and handle edge cases without code, ensuring timely payments and reducing churn.

See how Latenode works

FAQ Facebook Conversions and Wave

How can I connect my Facebook Conversions account to Wave using Latenode?

To connect your Facebook Conversions account to Wave on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Wave accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend in Wave when conversions happen?

Yes, you can! Latenode allows you to automatically update Wave with Facebook Conversions data, providing real-time insights into your ad ROI, using a no-code visual builder.

What types of tasks can I perform by integrating Facebook Conversions with Wave?

Integrating Facebook Conversions with Wave allows you to perform various tasks, including:

  • Automatically create invoices in Wave based on Facebook Conversions leads.
  • Update customer information in Wave when a new conversion occurs.
  • Generate financial reports in Wave using Facebook Conversions data.
  • Track advertising expenses against revenue generated from conversions.
  • Send Wave payment reminders triggered by Facebook Conversions events.

What Facebook Conversions events can trigger Wave actions in Latenode?

Latenode supports various Facebook Conversions events, such as leads, purchases, and custom events, to trigger automated workflows in Wave.

Are there any limitations to the Facebook Conversions and Wave integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data synchronization is limited to the APIs' capabilities.
  • Complex custom conversions require some familiarity with JavaScript.
  • High-volume data processing may require a Latenode plan upgrade.

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