How to connect Facebook Conversions and Zoho Inventory
Create a New Scenario to Connect Facebook Conversions and Zoho Inventory
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zoho Inventory will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zoho Inventory, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho Inventory Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zoho Inventory from the list of available apps, and choose the action you need from the list of nodes within Zoho Inventory.

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Zoho Inventory

Authenticate Zoho Inventory
Now, click the Zoho Inventory node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Inventory settings. Authentication allows you to use Zoho Inventory through Latenode.
Configure the Facebook Conversions and Zoho Inventory Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zoho Inventory Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Zoho Inventory
Trigger on Webhook
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Facebook Conversions
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Save and Activate the Scenario
After configuring Facebook Conversions, Zoho Inventory, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Facebook Conversions and Zoho Inventory integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zoho Inventory (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zoho Inventory
Facebook Conversions + Zoho Inventory + Shopify: When a Facebook ad conversion event occurs, find the corresponding product in Zoho Inventory and update the stock levels. Then, update the corresponding product in Shopify to reflect the changes in Zoho Inventory.
Zoho Inventory + Facebook Conversions + Google Sheets: When a new item is created in Zoho Inventory, record the details along with associated Facebook ad conversion data in Google Sheets for reporting purposes.
Facebook Conversions and Zoho Inventory integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zoho Inventory
Connect Zoho Inventory to Latenode and automate stock updates across platforms. Track orders, manage product levels, and trigger alerts when items run low, all within visual workflows. Enhance inventory visibility by integrating sales data from multiple sources using Latenode's AI-powered data transformation tools.
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See how Latenode works
FAQ Facebook Conversions and Zoho Inventory
How can I connect my Facebook Conversions account to Zoho Inventory using Latenode?
To connect your Facebook Conversions account to Zoho Inventory on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zoho Inventory accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions as new Zoho Inventory orders?
Yes, you can! Latenode's visual editor makes it easy to map conversion data to new orders, providing a seamless view of ad performance and sales impact. Get real-time insights and optimize campaigns.
What types of tasks can I perform by integrating Facebook Conversions with Zoho Inventory?
Integrating Facebook Conversions with Zoho Inventory allows you to perform various tasks, including:
- Automatically create Zoho Inventory invoices from Facebook lead ad conversions.
- Update product inventory levels in Zoho based on successful Facebook ad campaigns.
- Send personalized thank-you messages via Facebook Messenger for new Zoho orders.
- Track Facebook ad spend ROI directly within Zoho Inventory reports.
- Trigger Facebook Custom Audiences updates based on Zoho customer purchase history.
How does Latenode handle data privacy between Facebook Conversions and Zoho?
Latenode allows you to control data mapping and flow, ensuring compliance with privacy regulations while transferring data securely between platforms.
Are there any limitations to the Facebook Conversions and Zoho Inventory integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization prior to integration setup is not supported.
- Complex custom fields in Zoho Inventory might require JavaScript for data mapping.
- Real-time updates depend on the API limits of both Facebook Conversions and Zoho Inventory.