How to connect Facebook Lead Ads and Close CRM
Create a New Scenario to Connect Facebook Lead Ads and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Close CRM will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Close CRM, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

Facebook Lead Ads
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Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Facebook Lead Ads and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Close CRM integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Close CRM
Facebook Lead Ads + Close CRM + Slack: When a new lead is submitted through a Facebook Lead Ad, a corresponding lead is created in Close CRM. A notification is then sent to a designated Slack channel to alert the sales team of the new lead.
Close CRM + Facebook Lead Ads + Google Sheets: When a lead's status is changed in Close CRM, the workflow searches for the lead's details from Facebook Lead Ads and then updates the corresponding row in a Google Sheet to reflect the updated status.
Facebook Lead Ads and Close CRM integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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FAQ Facebook Lead Ads and Close CRM
How can I connect my Facebook Lead Ads account to Close CRM using Latenode?
To connect your Facebook Lead Ads account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Close CRM contacts using new Facebook leads?
Yes, you can! Latenode’s visual editor makes it easy to map fields and automatically update or create Close CRM contacts from Facebook Lead Ads submissions, saving you time and ensuring lead data is always current.
What types of tasks can I perform by integrating Facebook Lead Ads with Close CRM?
Integrating Facebook Lead Ads with Close CRM allows you to perform various tasks, including:
- Automatically creating new leads in Close CRM from Facebook Lead Ads submissions.
- Updating existing Close CRM contacts with new information from Facebook Lead Ads.
- Sending personalized follow-up emails via Close CRM to new Facebook leads.
- Triggering specific workflows in Close CRM based on Facebook lead ad responses.
- Segmenting and categorizing leads in Close CRM based on Facebook ad campaign data.
How do I handle duplicate leads from Facebook Lead Ads in Close CRM?
Latenode lets you implement custom logic, including JavaScript code, to identify and merge duplicate leads, ensuring data integrity within Close CRM.
Are there any limitations to the Facebook Lead Ads and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook Lead Ads fields must correspond to fields within Close CRM for direct mapping.
- Complex data transformations may require custom JavaScript code within Latenode.
- Rate limits imposed by Facebook Lead Ads and Close CRM APIs may affect processing speed.