How to connect Facebook Lead Ads and Facebook Ads Campaign Management
Create a New Scenario to Connect Facebook Lead Ads and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Facebook Ads Campaign Management
Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Facebook Lead Ads and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Ads Campaign Management
Set Up the Facebook Lead Ads and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Ads Campaign Management
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Facebook Ads Campaign Management
Facebook Lead Ads + Slack: Upon receiving a new lead from Facebook Lead Ads, a notification is sent to a designated Slack channel to alert the marketing team, enabling them to promptly follow up with potential high-value leads.
Facebook Lead Ads + Google Sheets: When a new lead is captured via Facebook Lead Ads, the lead information is automatically added as a new row in a Google Sheet, facilitating tracking of ad campaign performance and lead quality for data-driven decision-making.
Facebook Lead Ads and Facebook Ads Campaign Management integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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See how Latenode works
FAQ Facebook Lead Ads and Facebook Ads Campaign Management
How can I connect my Facebook Lead Ads account to Facebook Ads Campaign Management using Latenode?
To connect your Facebook Lead Ads account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust ad budgets based on lead quality?
Yes, you can! Latenode's AI integration enables real-time lead scoring and automated budget adjustments based on lead quality, optimizing your ad spend and improving ROI.
What types of tasks can I perform by integrating Facebook Lead Ads with Facebook Ads Campaign Management?
Integrating Facebook Lead Ads with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Automatically creating custom audiences from new Facebook Lead Ads leads.
- Pausing underperforming ad sets when lead quality drops below a threshold.
- Sending lead data to a CRM for immediate follow-up by your sales team.
- Adjusting campaign bids based on the conversion rates of different lead sources.
- Creating personalized thank you ads targeted at users who submitted a lead form.
What happens if my Facebook Lead Ads connection fails?
Latenode provides real-time monitoring and automated alerts to notify you of any connection failures, enabling rapid troubleshooting and minimal disruption.
Are there any limitations to the Facebook Lead Ads and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook API may affect the speed of data processing.
- Custom field mappings require careful configuration to ensure data accuracy.
- Changes to the Facebook API can occasionally require updates to the integration.