Facebook Messenger and Customer.io Integration

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Automatically nurture leads from Facebook Messenger in Customer.io, scaling personalized campaigns with Latenode's pay-by-execution pricing. Use JavaScript to refine message logic and ensure precision without extra costs.

Facebook Messenger + Customer.io integration

Connect Facebook Messenger and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Facebook Messenger

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

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How to connect Facebook Messenger and Customer.io

Create a New Scenario to Connect Facebook Messenger and Customer.io

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Messenger, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Messenger or Customer.io will be your first step. To do this, click "Choose an app," find Facebook Messenger or Customer.io, and select the appropriate trigger to start the scenario.

Add the Facebook Messenger Node

Select the Facebook Messenger node from the app selection panel on the right.

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Facebook Messenger

Configure the Facebook Messenger

Click on the Facebook Messenger node to configure it. You can modify the Facebook Messenger URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Messenger

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Connect Facebook Messenger

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Facebook Messenger node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Facebook Messenger

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Facebook Messenger

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Customer.io

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Configure the Facebook Messenger and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Customer.io

Customer.io Oauth 2.0

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The action ID

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Run node once

Set Up the Facebook Messenger and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Customer.io

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Webhook response

Save and Activate the Scenario

After configuring Facebook Messenger, Customer.io, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Facebook Messenger and Customer.io integration works as expected. Depending on your setup, data should flow between Facebook Messenger and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Messenger and Customer.io

Facebook Messenger + Customer.io + Google Sheets: Capture survey responses from Facebook Messenger, update customer profiles in Customer.io with the responses, and log the survey data in a Google Sheet for analysis.

Customer.io + Twilio + Facebook Messenger: When a user enters a specific segment in Customer.io, send them an SMS alert via Twilio, followed by a reminder message on Facebook Messenger.

Facebook Messenger and Customer.io integration alternatives

About Facebook Messenger

Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Facebook Messenger and Customer.io

How can I connect my Facebook Messenger account to Customer.io using Latenode?

To connect your Facebook Messenger account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Messenger and click on "Connect".
  • Authenticate your Facebook Messenger and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io events from new Messenger messages?

Yes, you can! Latenode enables this with its visual workflow builder. Trigger personalized Customer.io campaigns based on Messenger interactions, enhancing customer engagement.

What types of tasks can I perform by integrating Facebook Messenger with Customer.io?

Integrating Facebook Messenger with Customer.io allows you to perform various tasks, including:

  • Automatically adding new Messenger contacts to Customer.io.
  • Sending personalized messages via Messenger based on Customer.io events.
  • Updating Customer.io profiles with information from Messenger conversations.
  • Segmenting users in Customer.io based on Messenger engagement.
  • Creating automated support workflows between both platforms.

How secure is the Facebook Messenger integration within Latenode?

Latenode employs industry-standard security protocols, including encryption, to ensure the safe transfer and storage of your data during the integration.

Are there any limitations to the Facebook Messenger and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook Messenger and Customer.io APIs.
  • Certain advanced Customer.io features may require custom JavaScript code.
  • Complex workflows with high volumes may need optimized Latenode execution.

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