Facebook Pages and Customer.io Integration

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Automatically add leads from Facebook Pages to Customer.io, enriching profiles with custom data via JavaScript nodes. Latenode's affordability makes scaling customer engagement workflows easy, going beyond standard integrations.

Facebook Pages + Customer.io integration

Connect Facebook Pages and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Facebook Pages

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Pages and Customer.io

Create a New Scenario to Connect Facebook Pages and Customer.io

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Customer.io will be your first step. To do this, click "Choose an app," find Facebook Pages or Customer.io, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node

Select the Facebook Pages node from the app selection panel on the right.

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Facebook Pages

Configure the Facebook Pages

Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Facebook Pages node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Facebook Pages

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Configure the Facebook Pages and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Facebook Pages and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Pages, Customer.io, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Facebook Pages and Customer.io integration works as expected. Depending on your setup, data should flow between Facebook Pages and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Pages and Customer.io

Facebook Pages + Customer.io + Slack: When a new post is added to a Facebook page, the flow checks for positive comments. If found, the user who commented is added or updated in Customer.io and a notification is sent to Slack.

Customer.io + Facebook Pages + Google Sheets: When a person is added to a segment in Customer.io, the flow adds them to a custom audience in Facebook Pages and logs this event, along with campaign results, in a Google Sheet.

Facebook Pages and Customer.io integration alternatives

About Facebook Pages

Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Facebook Pages and Customer.io

How can I connect my Facebook Pages account to Customer.io using Latenode?

To connect your Facebook Pages account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Pages and click on "Connect".
  • Authenticate your Facebook Pages and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I segment Customer.io users based on Facebook Page engagement?

Yes, you can! Latenode allows advanced segmentation using visual logic and JavaScript, ensuring personalized messaging based on Facebook Page interactions and driving higher conversions.

What types of tasks can I perform by integrating Facebook Pages with Customer.io?

Integrating Facebook Pages with Customer.io allows you to perform various tasks, including:

  • Add new Customer.io users when someone likes a Facebook Page post.
  • Send personalized Customer.io messages based on Facebook Page comments.
  • Update Customer.io attributes when users interact with Facebook Page ads.
  • Trigger Customer.io workflows from new Facebook Page leads.
  • Track Facebook Page engagement within Customer.io user profiles.

How secure is the Facebook Pages integration with Customer.io in Latenode?

Latenode employs robust security measures, including encrypted data transmission and secure authentication protocols, ensuring the safety of your data.

Are there any limitations to the Facebook Pages and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Facebook Page data before integration setup isn't automatically synced.
  • Rate limits imposed by Facebook Pages and Customer.io APIs may affect performance.
  • Complex data transformations may require JavaScript knowledge in Latenode.

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