How to connect Facebook Pages and Facebook Lead Ads
Create a New Scenario to Connect Facebook Pages and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Facebook Pages or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node
Select the Facebook Pages node from the app selection panel on the right.

Facebook Pages
Configure the Facebook Pages
Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Facebook Pages node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Facebook Pages and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Pages and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Facebook Pages
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Pages, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Pages and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Facebook Pages and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Pages and Facebook Lead Ads
Facebook Lead Ads + Slack: When a new lead is submitted through a Facebook Lead Ad, a message is sent to a dedicated Slack channel with the lead details, allowing for quick follow-up.
Facebook Lead Ads + Google Sheets + Facebook Pages: When a new lead is submitted via Facebook Lead Ads, the lead information is captured in a Google Sheet. Subsequently, a thank you post is automatically created on the Facebook Page wall.
Facebook Pages and Facebook Lead Ads integration alternatives
About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Facebook Pages and Facebook Lead Ads
How can I connect my Facebook Pages account to Facebook Lead Ads using Latenode?
To connect your Facebook Pages account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Pages and click on "Connect".
- Authenticate your Facebook Pages and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically thank leads from ads?
Yes! Latenode lets you instantly send personalized thank you messages via Facebook Pages to new leads, boosting engagement and creating a positive first impression.
What types of tasks can I perform by integrating Facebook Pages with Facebook Lead Ads?
Integrating Facebook Pages with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically posting new lead information to a Facebook Page.
- Sending custom thank you messages to leads via Page Messenger.
- Creating targeted ads based on Page engagement data.
- Updating a CRM with lead data collected from ads.
- Generating weekly reports on lead ad performance.
HowcanIprogrammaticallymanageFacebookPagescontentusingLatenode?
Latenode's JavaScript and NPM integration lets you manage content beyond standard features, enabling complex logic and custom data processing.
Are there any limitations to the Facebook Pages and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on Facebook's API availability and rate limits.
- Custom field mappings require careful configuration to ensure data accuracy.
- Complex workflows with high volumes may require optimization for performance.