How to connect Formsite and Close CRM
Create a New Scenario to Connect Formsite and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Close CRM will be your first step. To do this, click "Choose an app," find Formsite or Close CRM, and select the appropriate trigger to start the scenario.

Add the Formsite Node
Select the Formsite node from the app selection panel on the right.

Formsite
Configure the Formsite
Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Formsite node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

Formsite
⚙
Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Formsite and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formsite and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Close CRM
Trigger on Webhook
⚙
Formsite
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Formsite, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formsite and Close CRM integration works as expected. Depending on your setup, data should flow between Formsite and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formsite and Close CRM
Formsite + Close CRM + Slack: When a new form result is submitted in Formsite, a new lead is created in Close CRM. Then, a notification is sent to a specified Slack channel to alert the sales team about the new lead.
Close CRM + Formsite + Google Sheets: When a deal closes in Close CRM, data from a specified form in Formsite is added as a new row to a Google Sheet for sales reporting and analysis.
Formsite and Close CRM integration alternatives
About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
Similar apps
Related categories
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
See how Latenode works
FAQ Formsite and Close CRM
How can I connect my Formsite account to Close CRM using Latenode?
To connect your Formsite account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formsite and click on "Connect".
- Authenticate your Formsite and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Formsite submissions?
Yes, Latenode allows instant lead creation from Formsite data. Our visual editor and advanced logic ensure accurate data transfer and automated lead nurturing, boosting your sales pipeline.
What types of tasks can I perform by integrating Formsite with Close CRM?
Integrating Formsite with Close CRM allows you to perform various tasks, including:
- Create new Close CRM contacts from Formsite submissions.
- Update Close CRM opportunities when a Formsite is completed.
- Send personalized follow-up emails through Close CRM using Formsite data.
- Generate tasks in Close CRM based on specific Formsite responses.
- Trigger custom notifications in Close CRM for urgent Formsite submissions.
Can I use advanced logic to filter Formsite submissions before sending them to Close CRM?
Yes, Latenode's conditional logic lets you filter submissions based on specific criteria before pushing data to Close CRM, ensuring data quality.
Are there any limitations to the Formsite and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Formsite structures might require custom JavaScript for full data mapping.
- Rate limits of Formsite and Close CRM APIs may affect high-volume workflows.
- Real-time updates depend on Formsite webhook reliability; polling can be used as fallback.