Formsite and Customer.io Integration

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Automatically add new Formsite submissions to Customer.io as contacts and trigger personalized campaigns. Latenode's visual editor and affordable pricing let you build flexible lead nurturing workflows without complex code, scaling effortlessly as your business grows.

Formsite + Customer.io integration

Connect Formsite and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Formsite

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Formsite and Customer.io

Create a New Scenario to Connect Formsite and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Customer.io will be your first step. To do this, click "Choose an app," find Formsite or Customer.io, and select the appropriate trigger to start the scenario.

Add the Formsite Node

Select the Formsite node from the app selection panel on the right.

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Formsite

Configure the Formsite

Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Formsite

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Formsite node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Configure the Formsite and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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Run node once

Set Up the Formsite and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Formsite, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Formsite and Customer.io integration works as expected. Depending on your setup, data should flow between Formsite and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Formsite and Customer.io

Formsite + Customer.io + Slack: When a new form result is submitted in Formsite, the automation adds the respondent to Customer.io as a new customer, and then sends a notification to a Slack channel.

Customer.io + Formsite + Google Sheets: When a user is added to a segment in Customer.io, the automation retrieves form results from Formsite and adds them as a new row in Google Sheets.

Formsite and Customer.io integration alternatives

About Formsite

Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Formsite and Customer.io

How can I connect my Formsite account to Customer.io using Latenode?

To connect your Formsite account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Formsite and click on "Connect".
  • Authenticate your Formsite and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized campaigns from new form submissions?

Yes, you can! Latenode allows triggering Customer.io campaigns directly from new Formsite submissions. Benefit from personalized customer journeys based on form data and advanced logic.

What types of tasks can I perform by integrating Formsite with Customer.io?

Integrating Formsite with Customer.io allows you to perform various tasks, including:

  • Add new contacts to Customer.io when they submit a Formsite form.
  • Update contact properties in Customer.io with Formsite submission data.
  • Trigger email sequences in Customer.io based on specific form answers.
  • Segment Customer.io contacts based on Formsite responses.
  • Send internal notifications for high-value Formsite submissions.

Can I use conditional logic with Formsite data in Latenode workflows?

Yes! Latenode lets you add conditional logic to workflows, using Formsite data to create highly targeted Customer.io segments.

Are there any limitations to the Formsite and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Formsite forms with many fields might require more processing time.
  • Real-time data sync depends on the Formsite API's rate limits.
  • Custom JavaScript code may be needed for highly specific data transformations.

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