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Automatically add new Formsite submissions to Customer.io as contacts and trigger personalized campaigns. Latenode's visual editor and affordable pricing let you build flexible lead nurturing workflows without complex code, scaling effortlessly as your business grows.
Connect Formsite and Customer.io in minutes with Latenode.
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Create a New Scenario to Connect Formsite and Customer.io
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Customer.io will be your first step. To do this, click "Choose an app," find Formsite or Customer.io, and select the appropriate trigger to start the scenario.
Add the Formsite Node
Select the Formsite node from the app selection panel on the right.
Formsite
Configure the Formsite
Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Formsite node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Formsite
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Formsite and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formsite and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Customer.io
Trigger on Webhook
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Formsite
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Formsite, Customer.io, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Formsite and Customer.io integration works as expected. Depending on your setup, data should flow between Formsite and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Formsite + Customer.io + Slack: When a new form result is submitted in Formsite, the automation adds the respondent to Customer.io as a new customer, and then sends a notification to a Slack channel.
Customer.io + Formsite + Google Sheets: When a user is added to a segment in Customer.io, the automation retrieves form results from Formsite and adds them as a new row in Google Sheets.
About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Formsite account to Customer.io using Latenode?
To connect your Formsite account to Customer.io on Latenode, follow these steps:
Can I trigger personalized campaigns from new form submissions?
Yes, you can! Latenode allows triggering Customer.io campaigns directly from new Formsite submissions. Benefit from personalized customer journeys based on form data and advanced logic.
What types of tasks can I perform by integrating Formsite with Customer.io?
Integrating Formsite with Customer.io allows you to perform various tasks, including:
Can I use conditional logic with Formsite data in Latenode workflows?
Yes! Latenode lets you add conditional logic to workflows, using Formsite data to create highly targeted Customer.io segments.
Are there any limitations to the Formsite and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: