Formstack and Customer.io Integration

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Capture leads with Formstack forms and automatically nurture them in Customer.io using Latenode's visual editor. Scale complex logic affordably with pay-per-execution pricing and custom JavaScript functions.

Formstack + Customer.io integration

Connect Formstack and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Formstack

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

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How to connect Formstack and Customer.io

Create a New Scenario to Connect Formstack and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formstack, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formstack or Customer.io will be your first step. To do this, click "Choose an app," find Formstack or Customer.io, and select the appropriate trigger to start the scenario.

Add the Formstack Node

Select the Formstack node from the app selection panel on the right.

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Formstack

Configure the Formstack

Click on the Formstack node to configure it. You can modify the Formstack URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Formstack

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Connect Formstack

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Formstack node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Formstack

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

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Run node once

Configure the Formstack and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Customer.io

Customer.io Oauth 2.0

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Select an action *

Select

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The action ID

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Run node once

Set Up the Formstack and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Formstack, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Formstack and Customer.io integration works as expected. Depending on your setup, data should flow between Formstack and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Formstack and Customer.io

Formstack + Customer.io + Slack: When a new form submission is received in Formstack, a new customer profile is created or updated in Customer.io, and a notification is sent to a designated Slack channel.

Formstack + Google Sheets + Customer.io: When a new form submission is received in Formstack, the submission data is added as a new row to a Google Sheet. Then Customer.io creates or updates a customer profile with the data.

Formstack and Customer.io integration alternatives

About Formstack

Use Formstack with Latenode to capture data via forms and automatically trigger workflows. Update databases, send notifications, or create documents based on submissions. Latenode adds logic, routing, and integrations to scale Formstack beyond simple data collection with visual tools and custom code.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Formstack and Customer.io

How can I connect my Formstack account to Customer.io using Latenode?

To connect your Formstack account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Formstack and click on "Connect".
  • Authenticate your Formstack and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized emails based on Formstack submissions?

Yes, you can! Latenode allows you to trigger highly personalized Customer.io emails based on new Formstack submissions, nurturing leads and improving engagement automatically.

What types of tasks can I perform by integrating Formstack with Customer.io?

Integrating Formstack with Customer.io allows you to perform various tasks, including:

  • Adding new contacts to Customer.io from Formstack submissions.
  • Updating customer profiles in Customer.io with Formstack data.
  • Triggering automated email sequences after a form is submitted.
  • Segmenting customers in Customer.io based on form responses.
  • Sending internal notifications when a high-value form is completed.

Can I use custom JavaScript code with Formstack in Latenode?

Yes! Latenode allows you to enhance your Formstack workflows using custom JavaScript code for advanced data transformations and logic.

Are there any limitations to the Formstack and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time synchronization depends on the Formstack and Customer.io APIs.
  • Large volumes of data might require optimization for efficient processing.

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