Front and Zendesk Sell Integration

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Connect Front to Zendesk Sell to automatically create or update sales leads from new customer conversations. Latenode’s visual editor and JavaScript support offer advanced customization beyond typical integrations, while affordable pricing scales with your business.

Front + Zendesk Sell integration

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Front

Zendesk Sell

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Front and Zendesk Sell

Create a New Scenario to Connect Front and Zendesk Sell

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Front, triggered by another scenario, or executed manually (for testing purposes). In most cases, Front or Zendesk Sell will be your first step. To do this, click "Choose an app," find Front or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Front Node

Select the Front node from the app selection panel on the right.

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Configure the Front

Click on the Front node to configure it. You can modify the Front URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Front

Sign In

Run node once

Add the Zendesk Sell Node

Next, click the plus (+) icon on the Front node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Authenticate Zendesk Sell

Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.

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Connect Zendesk Sell

Sign In

Run node once

Configure the Front and Zendesk Sell Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Zendesk Sell Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Front and Zendesk Sell Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Front, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Front and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Front and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Front and Zendesk Sell

Front + Zendesk Sell + Slack: When a new event occurs in Front (e.g., a new conversation), a lead is created in Zendesk Sell. A summary of the Front conversation is then sent to a dedicated Slack channel for visibility.

Zendesk Sell + Front + Google Sheets: When a deal is updated in Zendesk Sell, the automation fetches corresponding communication summaries from Front. It then logs the deal information along with the Front communication summaries into a Google Sheet for reporting purposes.

Front and Zendesk Sell integration alternatives

About Front

Connect Front to Latenode to automate shared inbox tasks. Route conversations based on content using AI, update external systems with customer data, and trigger follow-ups, all without code. Latenode’s visual editor makes complex workflows simple, scalable, and cost-effective, while avoiding vendor lock-in.

About Zendesk Sell

Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.

See how Latenode works

FAQ Front and Zendesk Sell

How can I connect my Front account to Zendesk Sell using Latenode?

To connect your Front account to Zendesk Sell on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Front and click on "Connect".
  • Authenticate your Front and Zendesk Sell accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Zendesk Sell leads from new Front conversations?

Yes, you can! Latenode automates lead creation in Zendesk Sell from Front, saving time and ensuring no potential deal is missed. Use visual workflows to filter conversations and trigger actions.

What types of tasks can I perform by integrating Front with Zendesk Sell?

Integrating Front with Zendesk Sell allows you to perform various tasks, including:

  • Create new Zendesk Sell contacts from Front conversations.
  • Update Zendesk Sell deals based on Front message sentiment.
  • Trigger Front alerts when a Zendesk Sell deal reaches a certain stage.
  • Automatically log Front interactions as notes in Zendesk Sell.
  • Synchronize contact information between Front and Zendesk Sell.

How to use custom JavaScript code with the Front integration?

Latenode's code block enables using JavaScript to transform Front data before it enters Zendesk Sell, allowing advanced manipulations and complex logic.

Are there any limitations to the Front and Zendesk Sell integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data synchronization may require custom scripting.
  • Complex field mappings might need JavaScript transformation.
  • Rate limits of Front and Zendesk Sell APIs still apply.

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