Ghost and Customer.io Integration

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Automatically add new Ghost members to Customer.io and keep your blog audience engaged with targeted campaigns. Latenode’s visual editor and JavaScript support make custom audience segmentation easy, at a fraction of the cost with our execution-based pricing.

Ghost + Customer.io integration

Connect Ghost and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Ghost

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Ghost and Customer.io

Create a New Scenario to Connect Ghost and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or Customer.io will be your first step. To do this, click "Choose an app," find Ghost or Customer.io, and select the appropriate trigger to start the scenario.

Add the Ghost Node

Select the Ghost node from the app selection panel on the right.

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Ghost

Configure the Ghost

Click on the Ghost node to configure it. You can modify the Ghost URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Ghost

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Connect Ghost

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Ghost node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Ghost

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the Ghost and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Ghost and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Ghost, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and Customer.io integration works as expected. Depending on your setup, data should flow between Ghost and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Ghost and Customer.io

Ghost + Customer.io + Google Sheets: When a new member is created in Ghost, their information is added to Customer.io as a customer and a new row is added to a Google Sheet to track new subscribers.

Customer.io + Ghost + Slack: When a customer is created or updated in Customer.io, if they are found as a member in Ghost, a Slack message is sent to a specified channel.

Ghost and Customer.io integration alternatives

About Ghost

Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Ghost and Customer.io

How can I connect my Ghost account to Customer.io using Latenode?

To connect your Ghost account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Ghost and click on "Connect".
  • Authenticate your Ghost and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io emails upon new Ghost member signup?

Yes, easily! Latenode allows instant triggers, sending personalized Customer.io emails when new members join your Ghost publication, boosting engagement and onboarding seamlessly.

What types of tasks can I perform by integrating Ghost with Customer.io?

Integrating Ghost with Customer.io allows you to perform various tasks, including:

  • Add new Ghost members to a Customer.io segment.
  • Update Customer.io profiles with Ghost subscription data.
  • Trigger email sequences in Customer.io for new Ghost posts.
  • Send personalized welcome messages via Customer.io.
  • Track Ghost user activity and update Customer.io attributes.

Can I use JavaScript to manipulate Ghost data in Latenode?

Yes! Latenode's JavaScript blocks let you transform Ghost data before sending it to Customer.io for custom segmentation and messaging.

Are there any limitations to the Ghost and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on Ghost's API rate limits.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data migration needs manual configuration.

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